STRATEGIC MANAGEMENT AND ITS IMPLEMENTATIONS PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
SYY446	STRATEGIC MANAGEMENT AND ITS IMPLEMENTATIONS	8	4	3	4

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. BUMİN ÇAĞATAY AKSU
Instructor(s) of the Course Unit	Assist.Prof. BUMİN ÇAĞATAY AKSU
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	As an integrative course, the Strategic Management in Healthcare Business course aims to provide students with the knowledge and skills to accurately define the complex problems faced by top management and produce solutions. The course focuses on real event analysis of business life and aims to help students bring together all their functional abilities that they have gained from other courses and produce solutions to organizational problems of real business life.
Contents of the Course Unit:	Definition, Process, Development of Strategic Management, External Environment Analysis, Business Analysis, Strategic Approaches at Various Levels, Strategic Management in Service Businesses (Healthcare Businesses), Problem Solving and Portfolio Analysis and Case Studies.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
To be able to define the basic elements of the strategic management process in health enterprises.
To be able to examine the structure of the sector and the environmental factors affecting it in order to measure the potential of the sector.
Ability to interpret how organizational resources can be used to create competitive advantage
Ability to explain new business strategies and how organizations can create value in different business areas
Ability to plan health policies from a strategic point of view
To be able to discuss the social and ethical dimensions of strategic management

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Literature review, Individual research	Introduction to Strategic Management (Development, Definition, Process)	Lecture, Discussion
2	Literature review, Individual research	Components of Strategic Management	Lecture, Discussion
3	Literature review, Individual research	Environmental Analysis	Lecture, Discussion
4	Literature review, Individual research	Business Analysis	Lecture, Discussion, Self-study, Case Study
5	Literature review, Individual research	Competitor analysis	Lecture, Discussion, Self-study, Case Study
6	Literature review, Individual research	Competitive Strategies	Lecture, Discussion, Self-study, Case Study
7	Literature review, Individual research	Functional Strategies	Lecture, Discussion, Self-study, Case Study
8	-	MID-TERM EXAM	-
9	Literature review, Individual research	Strategy Creation	Lecture, Discussion
10	Literature review, Individual research	Corporate Strategies	Lecture, Discussion
11	Literature review, Individual research	Social and Ethical Dimensions of Strategic Management	Lecture, Discussion, Self-study, Case Study
12	Literature review, Individual research	Crisis Management in the Health Sector	Lecture, Discussion, Self-study, Case Study
13	Literature review, Individual research	Strategic Management in Small Businesses and Service Businesses	Lecture, Discussion, Self-study, Case Study
14	Literature review, Individual research	Competitive Approaches to Strategic Problem and Case Analysis	Lecture, Discussion, Self-study, Case Study
15	Literature review, Individual research	Strategic Evaluation and Control	Lecture, Discussion, Self-study, Case Study
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the advanced theoretical and practical knowledge supported by books including main and current knowledge on Health Management's field, practical tools, multimedia educational tools and other supported resources.				3

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she has the knowledge to attain scientific information, track current literature, evaluate and execute datas about Health Management.				3

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can interpret and evaluate scientifically proven datas by using his/her advanced knowledge and skills on Health Management, he/she can identify the problems, analyze them, and solve them with the aid of researches and evidences based his/her professional ethical norms, by sharing the knowledge and being an excellent member of a team.					4

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can train individuals, families and society by using his/her advanced theoretical and practical knowledge on Health Management studies.				3

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can perform a study independently and take responsibility bycooperating with other groups of professions via using his/her advanced knowledge on Health Management.					4

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can evaluatecritically the advanced knowledge and skills on Health Management.						5

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can inform people and institutions relevant to Health Management by citing his/her suggestions about solutions both written and orally, and he/she can listen the requests and expectancies of those contacts.					4

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	He/she can gather, interpret, and execute information about Health Management field, and cooperate with people from other relevant disciplines in order to announce the information gathered by paying attention to social, cultural and ethical norms.					4

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	4	56
Preliminary & Further Study	11	4	44
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	0	0	0
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	0	0	0
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	27	0	102