COMMUNICATION THEORIES PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
RTS210	COMMUNICATION THEORIES	7	3	3	6

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MEHMET SOYAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The objective of the course is to enable students to analyze past and current events in the context of communication theories by learning the communication theories.
Contents of the Course Unit:	Contents of the course include theories of communication, recognition the effects of communication on culture and society, analysis of the structure of mass media tools and interpretin the connection between media and people.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Compare at least 2 communication theories and representatives of these theories
Explain the contents of communication theories
Summarize at least a communication theory with details
Use at least 3 communication theories that reveal the impact power of media and connect communication and media in a related research on media channels
List the communication theories in a chronological order

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading book chapters related with the subject	Evaluation of the concepts of "communication", media", "mass communication tools", "communication theories", "communication studies" and "media studies", and periodization and classifications for communication theories	Narration Question-response method
2	Reading book chapters related with the subject	Mass media and mass culture approach to the media / mass media	Narration Question-response method
3	Reading book chapters related with the subject	Strong impact approach and syringe / hypodermic needle model (Harold Lasswell); psychology and social psychology-based communication research	Narration Question-response method
4	Reading book chapters related with the subject	Limited impact approach, two-stage flow of communication theory and concept of opinion leader (Paul Lazarsfeld); Uses and Satisfaction Theory (Jay Blums, Herta Herzog, Elihu Katz, Denis McQuail)	Narration Question-response method
5	Reading book chapters related with the subject	Chicago School's communication and media research	Narration Question-response method
6	Reading book chapters related with the subject	Mathematical communication theory (Claude Elwood Shannon and Warren Weaver)	Narration Question-response method
7	Reading book chapters related with the subject	Cultivation thesis and cultural indicators project (George Gerbner, Michael J. Morgan and Nancy Signorielli)	Narration Question-response method
8	-	MID-TERM EXAM	-
9	Reading book chapters related with the subject	Agenda setting theory (Maxwell McCombs and Donald Shaw); silence spiral theory (Elisabeth Noelle-Neumann)	Narration Question-response method
10	Reading book chapters related with the subject	"Empire and communication tools", ”mean is message“ and ”global village“ theses (Harold Innis and Marshall McLuhan)	Narration Question-response method
11	Reading book chapters related with the subject	The theory of propagation of innovations (Everett Rogers); media in terms of modernization theory (Daniel Lerner, Wilbur Schramm, Lucian Pye	Narration Question-response method
12	Reading book chapters related with the subject	Critics of modernization theory, "cultural imperialism", "media imperialism" theses and the political economy of international communication (Herbert Schiller and Armand Mattelart); propaganda model (Noam Chomsky and Edward Herman)	Narration Question-response method
13	Reading book chapters related with the subject	Monopolization	Narration Question-response method
14	Reading book chapters related with the subject	Political Economy of Communication	Narration Question-response method
15	Reading book chapters related with the subject	Discussion on the basis of current events, discussion, questioning.	Narration Question-response method
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Fiske, J. (2003). İletişim Çalışmalarına Giriş. Ankara: Bilim ve Sanat Yayınları
Katz, E. (1994). “İletişimde İki Aşamalı Akış.” İletişim: Gazi Üniversitesi İletişim Fakültesi Dergisi, 1(2)
Morva, O. (2013). Chicago Okulu: Pragmatik Sosyal Teoride İletişimin Keşfi. İstanbul: Doruk Yayınları
Gerbner, G. (2014). Medyaya Karşı. İstanbul: Ayrıntı Yayınları
Türkoğlu, N. (2010). İletişim Bilimlerinden Kültürel Çalışmalara Toplumsal İletişim: Tanımlar, Kavramlar, Tartışmalar, İstanbul: Urban Kitap.
Chomsky, N ve Herman E. S. (2006). Rızanın İmalatı: Kitle Medyasının Ekonomi Politiği. İstanbul: Aram Yayıncılık

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the concepts related to Physical Education and Sports Sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to discuss training organization and its functioning with the knowledge gained in the subjects such as performance measurement, training plan preparation, talent selection and technical-tactical training.		1
2	Student will be able to describe and relate the concepts of physical education and sports science with the theories of training science.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the needs for sports activities of groups with different characteristics, such as age, gender, and persons with special needs.	0
2	Student will be able to analyze data and results for current applications in the field of Training science by using scientific research methods and techniques.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to execute the measurement activities in order to determine the motor development, sports performance and fitness characteristics, to use the equipment, technology and software needed for these activities and to analyze the results of the evaluation.	0
2	Student will be able to solve the problems related to sport sciences and coaching profession applications with a critical and inquisitive point of view, based on knowledge of the literature he/she has.	0
3	Student will be able to choose the appropriate training method according to the characteristics of the group and the environment and to formulate the training program by taking these differences into consideration.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to administer projects, activities, social and sports activities in collaborative group studies and to solve possible problems that might be encountered within the process.		1

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to recognize the importance of professional development by following scientific, technological and current developments related with coaching.						5
2	Student will be able to behave in accordance with the need to be open to change and life-long learning.						5
3	Student will be able to develop the teaching skills required by the profession according to different teaching methods.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally.		1
2	Student will be able to use his/her knowledge and competence in coaching practices more effectively with his/her social life and communication skills in sports activities, organizations and studies carried out at national and international levels.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to describe accepted ethical values and legal regulations in the field of sport sciences and in social life, and to apply the relevant articles in the legislation in case of need.	0
2	By utilizing the existing historical and theoretical knowledge of the field, student will be able to recognize problems related to skills selection, performance development, physical activity for sports and special groups for all, and to solve these problems based on ethical values.		1
3	By using personality traits with the social skills required by the coaching profession; student will be able to arrange specific project, organization and works with sustainable societal and social content specific with the field.	0
4	Student will be able to administer technical and tactical skills in the relevant performance sports and selected sports branches that he / she determines as his / her area of expertise, and to formulate specific training programs for the branch.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	14	4	56
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	6	6
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	46	0	153