DIGITAL MARKETING PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT409	DIGITAL MARKETING	7	2	2	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. MEHMET SOYAL
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to ensure that the target students have knowledge of digital marketing in the globalizing market.
Contents of the Course Unit:	In this course explores different issues that will enable students to master digital platforms and digital marketing campaign management.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
By the end of this course, students will be able to interpret innovative developments in the media, agency and advertising sectors.
By the end of this course, students will be able to plan digital marketing campaigns which brands will need.
By the end of this course, students will be able to create more effective marketing campaigns by learning digital platforms.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading related topics	Overview of course subjects.	Online distance learning
2	Reading related topics	Internet revolution: Changes in our lives, our relations and our consumption with the use of the Internet	Online distance learning
3	Reading related topics	The development of the media and new trends.	Online distance learning
4	Reading related topics	Basic information on using media in digital media: Rich media, advergaming, banner ads, etc.,	Online distance learning
5	Reading related topics	Social networks: Windows Live, Facebook, Twitter, Friendfeed and Youtube.	Online distance learning
6	Reading related topics	Content creation and basic features of a website.	Online distance learning
7	Reading related topics	Marking items and the formation of an interactive site.	Online distance learning
8	-	MID-TERM EXAM	-
9	Reading related topics	Email marketing and strategies.	Online distance learning
10	Reading related topics	Digital marketing and branding: The key to online branding.	Online distance learning
11	Reading related topics	Successful local and global campaigns.	Online distance learning
12	Reading related topics	Search and search engine marketing.	Online distance learning
13	Reading related topics	The dynamics and trends of mobile marketing.	Online distance learning
14	Reading related topics	Social media dynamics: Blogs, viral, advertgaming, online seeding.	Online distance learning
15	Reading related topics	Management of integrated marketing communications in digital medium	Online distance learning
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Sule OZMEN, E-Commerce New Economy in the Network Economy, Istanbul: Istanbul Bilgi University Publications,2012.
Recep Baki DENIZ- The Marketing of the Internet and the Dimensions in Turkey, Beta Publications. Istanbul, 2001

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the concepts related to Physical Education and Sports Sciences.	0

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to discuss training organization and its functioning with the knowledge gained in the subjects such as performance measurement, training plan preparation, talent selection and technical-tactical training.	0
2	Student will be able to describe and relate the concepts of physical education and sports science with the theories of training science.	0

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to identify the needs for sports activities of groups with different characteristics, such as age, gender, and persons with special needs.	0
2	Student will be able to analyze data and results for current applications in the field of Training science by using scientific research methods and techniques.	0

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to execute the measurement activities in order to determine the motor development, sports performance and fitness characteristics, to use the equipment, technology and software needed for these activities and to analyze the results of the evaluation.	0
2	Student will be able to solve the problems related to sport sciences and coaching profession applications with a critical and inquisitive point of view, based on knowledge of the literature he/she has.	0
3	Student will be able to choose the appropriate training method according to the characteristics of the group and the environment and to formulate the training program by taking these differences into consideration.	0

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to administer projects, activities, social and sports activities in collaborative group studies and to solve possible problems that might be encountered within the process.	0

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to recognize the importance of professional development by following scientific, technological and current developments related with coaching.						5
2	Student will be able to behave in accordance with the need to be open to change and life-long learning.						5
3	Student will be able to develop the teaching skills required by the profession according to different teaching methods.	0

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to express his/her knowledge and thoughts about the field in a fluent and understandable manner both written and verbally.			2
2	Student will be able to use his/her knowledge and competence in coaching practices more effectively with his/her social life and communication skills in sports activities, organizations and studies carried out at national and international levels.						5

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Student will be able to describe accepted ethical values and legal regulations in the field of sport sciences and in social life, and to apply the relevant articles in the legislation in case of need.	0
2	By utilizing the existing historical and theoretical knowledge of the field, student will be able to recognize problems related to skills selection, performance development, physical activity for sports and special groups for all, and to solve these problems based on ethical values.	0
3	By using personality traits with the social skills required by the coaching profession; student will be able to arrange specific project, organization and works with sustainable societal and social content specific with the field.		1
4	Student will be able to administer technical and tactical skills in the relevant performance sports and selected sports branches that he / she determines as his / her area of expertise, and to formulate specific training programs for the branch.	0

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	14	3	42
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	13	3	39
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	15	15
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	10	10
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	45	0	150