Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIY425 | AIRLINE INCOME MANAGEMENT | 5 | 3 | 3 | 5 |
GENERAL INFORMATION |
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Language of Instruction : | Turkish |
Level of the Course Unit : | , TYY: + , EQF-LLL: , QF-EHEA: |
Type of the Course : | Elective |
Mode of Delivery of the Course Unit | - |
Coordinator of the Course Unit | |
Instructor(s) of the Course Unit | |
Course Prerequisite | No |
OBJECTIVES AND CONTENTS |
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Objectives of the Course Unit: | The aim of the course; Identification of airline revenue management and revenue management in Turkey is to obtain information about their business practices. |
Contents of the Course Unit: | Course Content; requirements for revenue management, to examine the current state of airline operations in Turkey, strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) to do the analysis. Demonstrating Supply, Demand and Income in Airline Companies. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
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Defines requirements for income management. |
To analyze the current state of airline operations in Turkey. |
Explain the importance of pricing decisions in airline companies. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
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Week | Preparatory | Topics(Subjects) | Method |
1 | Internet research | Basic definitions | Visual supported lecture. |
2 | Internet research | Requirements for Revenue Management | Visual supported lecture. |
3 | Internet research | Types and Structures of Airline Companies in Turkey | Visual supported lecture. |
4 | Internet research | Current Situation of the Airline Business in Turkey | Visual supported lecture. |
5 | Internet research | Structure of Operating in the Turkish Airlines in Turkey | Visual supported lecture. |
6 | Internet research | Strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) Analysis | Visual supported lecture. |
7 | Internet research | Strong of Air Transport in Turkey, with Weaknesses Opportunities and Threats (SWOT) Analysis | Visual supported lecture. |
8 | - | MID-TERM EXAM | - |
9 | Internet research | Implementation of Revenue Management in Airline Management and Pricing | Visual supported lecture. |
10 | Internet research | Capacity Problems, Management and Occupancy Rates of Airline Companies | Visual supported lecture. |
11 | Internet research | Supply, Demand and Revenue Management in Airline Companies | Visual supported lecture. |
12 | Internet research | Pricing Decisions and Importance in Airline Companies | Visual supported lecture. |
13 | Internet research | Determination of Price Policy in Airline Companies and Price Differentiation | Visual supported lecture. |
14 | Internet research | The Problems of Income Management | Visual supported lecture. |
15 | Internet research | The Problems of Income Management | Visual supported lecture. |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
SOURCE MATERIALS & RECOMMENDED READING |
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Gerede E.,Sarıhan A.E., Battal Ü., Demirci A. E. (2010). Havayolu Yönetimi, Eskişehir: Anadolu Üniversitesi Yayınları |
Shaw S. (2016). Marketing and Management. (17. Edition). USA: Routledge |
Robert L. Philips,2011, Fiyatlandırma ve Gelir Optimizasyonu |
ASSESSMENT |
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Assessment & Grading of In-Term Activities | Number of Activities | Degree of Contribution (%) | Description |
Level of Contribution | |||||
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE |
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Theoretical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Define the basic concepts of aeronautical standards and rules. (Bloom 1)
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3 |
KNOWLEDGE |
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Factual |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Organize teamwork during the collection, interpretation, announcement and application of data related to the field. (Bloom 6)
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2 |
SKILLS |
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Cognitive |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Perform theoretical and practical knowledge related to his/her field in business life using analytical methods and modeling techniques. (Bloom 4)
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2 | |||||
2 |
Choose updated documents, modern techniques and tools required for maintenance applications. (Bloom 2)
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3 | |||||
3 |
Use maintenance manuals and other sources of information in business life to obtain information about the field
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2 | |||||
4 |
Determine the actualities of all technical and administrative documents related with the field. (Bloom 1)
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3 |
SKILLS |
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Practical |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use computer software, information and communication technologies at the level required by the field
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2 | |||||
2 |
Interpret the sketches, scheme, graphics that describe the subject. (Bloom 2)
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3 |
OCCUPATIONAL |
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Autonomy & Responsibility |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Develop solutions for problems faced during application. (Bloom 6)
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2 |
OCCUPATIONAL |
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Learning to Learn |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine the learning requirements related with his/her field. (Bloom 3)
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3 | |||||
2 |
Use the lifelong learning principles in occupational development. (Bloom 3)
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2 |
OCCUPATIONAL |
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Communication & Social |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the technical drawing knowledge effectively in business life. (Bloom 3)
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3 | |||||
2 |
By informing the relevant persons and institutions about the related field; state his / her thoughts and suggestions for solutions in the field.
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2 | |||||
3 |
Debate his/her ideas and solution suggestions with experts by supporting them with quantitative and qualitative data. (Bloom 2)
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3 | |||||
4 |
Participate in training related to the field at international level. (Bloom 3)
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4 | |||||
5 |
Organize activities for the professional development of employees under his/her responsibility. (Bloom 6).
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4 |
OCCUPATIONAL |
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Occupational and/or Vocational |
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Programme Learning Outcomes | Level of Contribution | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Use the knowledge and skills obtained during undergraduate education in work life. (Bloom 3)
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3 | |||||
2 |
Solve the problems encountered in his/her field. (Bloom 3)
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3 | |||||
3 |
Apply the necessary culture of behavior in the areas of quality management and processes and environmental protection and occupational safety (Bloom 3)
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2 | |||||
4 |
Locate the awareness of safety factor to himself and to the team. (Bloom 1
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1 |
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
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Workload for Learning & Teaching Activities |
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Type of the Learning Activites | Learning Activities (# of week) | Duration (hours, h) | Workload (h) |
Lecture & In-Class Activities | 14 | 3 | 42 |
Preliminary & Further Study | 13 | 2 | 26 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 4 | 10 | 40 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 4 | 4 | 16 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 37 | 0 | 126 |
Total Workload of the Course Unit | 126 | ||
Workload (h) / 25.5 | 4,9 | ||
ECTS Credits allocated for the Course Unit | 5,0 |