| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| THY421 |
SUSTAINABLE MEDIA |
5 |
3 |
3 |
5 |
GENERAL INFORMATION |
| Language of Instruction : |
Turkish |
| Level of the Course Unit : |
, TYY: + , EQF-LLL: , QF-EHEA: |
| Type of the Course : |
Elective |
| Mode of Delivery of the Course Unit |
- |
| Coordinator of the Course Unit |
|
| Instructor(s) of the Course Unit |
|
| Course Prerequisite |
No |
OBJECTIVES AND CONTENTS |
| Objectives of the Course Unit: |
The aim of the course; To discuss the importance of media applications in terms of sustainability management and to gain the knowledge and skills to link the concepts of brand, ethics, social responsibility, environmental awareness, innovation, awareness with sustainability and public relations. |
| Contents of the Course Unit: |
Content of the course, Sustainability, Media, Corporate Responsibility, Brand Communication issues conceptually, the importance of Media applications in Sustainability Approach of Brands, Using Mass Media tools and social media tools in terms of Sustainable Media (examples), the relationship between environmental awareness and ethics concepts with Sustainable Media management, Measurement of sustainability in media. |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Define the concepts related to Media and Sustainability. |
| Interpret the relationship between sustainability, corporate social responsibility, ethics and brand concepts. |
| Describe the place and importance of media brands in the understanding of sustainability of brands. |
| Interpret the company's SWOT Analysis using the theoretical knowledge gained in the field of Sustainability and Media. |
WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY |
| Week |
Preparatory |
Topics(Subjects) |
Method |
| 1 |
Reading |
Information about the aim and content of the course. Information about the sources to be used in the course and the evaluation criteria of the course.
General Evaluation of Public Relations and Sustainability Concepts |
Lecture & Question and Answer & Discussion |
| 2 |
Reading |
What is Media? What is Sustainability? What is the Importance of Media and Sustainability Practices for Brands? Conceptual Framework |
Lecture & Question and Answer & Discussion |
| 3 |
Reading |
Main Objectives and Principles in the Media in terms of Sustainability |
Lecture & Question and Answer & Discussion |
| 4 |
Reading |
Traditional Media |
Lecture & Question and Answer & Discussion |
| 5 |
Reading |
Historical Development of Media |
Lecture & Question and Answer & Discussion |
| 6 |
Reading |
Sustainable Media |
Lecture & Question and Answer & Discussion |
| 7 |
Reading |
Relationship between Sustainable Society and Media |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Reading |
Sustainable Media and Economic Relations |
Lecture & Question and Answer & Discussion |
| 10 |
Reading |
Sustainable Media and Economic Relations |
Lecture & Question and Answer & Discussion |
| 11 |
Reading |
Relations with Turkey's Media Sustainability |
Lecture & Question and Answer & Discussion |
| 12 |
Reading |
Relations with Turkey's Media Sustainability |
Lecture & Question and Answer & Discussion |
| 13 |
Reading |
The Relationship of World Media with Sustainability |
Lecture & Question and Answer & Discussion |
| 14 |
Reading |
The Relationship of World Media with Sustainability |
Lecture & Question and Answer & Discussion |
| 15 |
Reading |
Overview |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |
SOURCE MATERIALS & RECOMMENDED READING |
| Tengilimoğlu D.& Öztürk Y. (2011). İşletmelerde Halkla İlişkiler. Nobel Yayıncılık, Ankara. |
| Asna A. (2006).Kuramda ve Uygulamada Halkla İlişkiler. Pozitif Yayınları, İstanbul |
| Aydemir O.(2013).Halkla İlişkiler: kavram, strateji ve uygulamaları. Der Yayınları, İstanbul |
| Theaker,A.(2013).The public relations strategic toolkit : an essential guide to successful public relations practice.New York,NY.Routledge,2013 |
ASSESSMENT |
| Assessment & Grading of In-Term Activities |
Number of Activities |
Degree of Contribution (%) |
Description |
| Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES
KNOWLEDGE |
Theoretical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Explain the basic concepts of Social Service, working fields and application frameworks.
|
0 |
|
|
|
|
|
| 2 |
Uses up-to-date information on Social Service field by associating it with the theory and application information of Social Service.
|
0 |
|
|
|
|
|
KNOWLEDGE |
Factual |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Establish the link between the application frameworks of Social Service.
|
0 |
|
|
|
|
|
| 2 |
Evaluate the developments in the field of migration, globalization and human rights in the new world by using the theoretical knowledge in the field.
|
0 |
|
|
|
|
|
SKILLS |
Cognitive |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Using the research methods related to the field of Social Service, concludes scientific conclusions about social problems.
|
0 |
|
|
|
|
|
| 2 |
Examine the spatial legislation of Social Service and develop new strategies for implementation.
|
0 |
|
|
|
|
|
SKILLS |
Practical |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Solve the problems specific to the field of Social Service according to scientific data.
|
0 |
|
|
|
|
|
| 2 |
Conduct trainings for individual, family and society by using advanced theoretical and practical knowledge in the field of Social Service.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Autonomy & Responsibility |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Develop his / her competence in this area by taking the leadership role in working with individuals, groups and society and taking responsibility as a team member.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Learning to Learn |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Describes a life worthy of dignity of the person who is the subject of social service science.
|
0 |
|
|
|
|
|
OCCUPATIONAL |
Communication & Social |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Configures the communication between institutions in order to solve the problems.
|
0 |
|
|
|
|
|
| 2 |
Uses the educational role in the social service area.
|
0 |
|
|
|
|
|
| 3 |
Produces projects that will increase the consciousness level of the society.
|
|
1 |
|
|
|
|
OCCUPATIONAL |
Occupational and/or Vocational |
|
Programme Learning Outcomes |
Level of Contribution |
| 0 |
1 |
2 |
3 |
4 |
5 |
| 1 |
Collaborate with other professionals in the work team through an interdisciplinary approach at the stage of Social Service intervention
|
0 |
|
|
|
|
|
| 2 |
Acts as a social worker in accordance with the laws, regulations and professional ethics rules.
|
0 |
|
|
|
|
|
| 3 |
Organize their work in accordance with their rights and responsibilities as an individual.
|
0 |
|
|
|
|
|
WORKLOAD & ECTS CREDITS OF THE COURSE UNIT |
Workload for Learning & Teaching Activities |
| Type of the Learning Activites |
Learning Activities (# of week) |
Duration (hours, h) |
Workload (h) |
| Lecture & In-Class Activities |
14 |
3 |
42 |
| Preliminary & Further Study |
13 |
2 |
26 |
| Land Surveying |
0 |
0 |
0 |
| Group Work |
0 |
0 |
0 |
| Laboratory |
0 |
0 |
0 |
| Reading |
0 |
0 |
0 |
| Assignment (Homework) |
0 |
0 |
0 |
| Project Work |
0 |
0 |
0 |
| Seminar |
0 |
0 |
0 |
| Internship |
0 |
0 |
0 |
| Technical Visit |
0 |
0 |
0 |
| Web Based Learning |
0 |
0 |
0 |
| Implementation/Application/Practice |
0 |
0 |
0 |
| Practice at a workplace |
0 |
0 |
0 |
| Occupational Activity |
0 |
0 |
0 |
| Social Activity |
0 |
0 |
0 |
| Thesis Work |
0 |
0 |
0 |
| Field Study |
0 |
0 |
0 |
| Report Writing |
0 |
0 |
0 |
| Final Exam |
1 |
1 |
1 |
| Preparation for the Final Exam |
7 |
5 |
35 |
| Mid-Term Exam |
1 |
1 |
1 |
| Preparation for the Mid-Term Exam |
5 |
4 |
20 |
| Short Exam |
0 |
0 |
0 |
| Preparation for the Short Exam |
0 |
0 |
0 |
| TOTAL |
41 |
0 |
125 |
|
Total Workload of the Course Unit |
125 |
|
|
Workload (h) / 25.5 |
4,9 |
|
|
ECTS Credits allocated for the Course Unit |
5,0 |
|