REPUTATION MANAGEMENT PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
MIY424	REPUTATION MANAGEMENT	5	3	3	5

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Elective
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assist.Prof. PINAR BACAKSIZ SANLISOY
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	This course aims to provide the students with the necessary methods and theoretical knowledge in order to provide the image and reputation they want to create before their target audiences.
Contents of the Course Unit:	Contents of the course include subjects such as institutionalisation, internal and external communication, institutional courtesy, formal and informal communication, institutional image and identity, competition and target audience expectations, ethics and social responsibility.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Enounce the importance of the concept of reputation by describing it.
Find out the impact of reputation management on the media target audience.
Classify the practices of media organizations for the purpose of reputation management.
Relate the role of reputation management to other elements of marketing management

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and promising	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media	Reputation and weakest link (bottleneck)	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media	Smiling face	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media	Communication skills of personnel	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media	Formal and informal communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media	Standards in oral and written communication in institution	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and orchestra	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	Reading, Presentation, Creating a debate content, following social media	Professional manner	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
9	Reading, Presentation, Creating a debate content, following social media	Institutional kindness and politeness	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	-	MID-TERM EXAM	-
11	Reading, Presentation, Creating a debate content, following social media	Institution Constitution	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media	Institutionalisation and crises	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media	Communication with competitors	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media	Welcoming codes in Exchange and Information desk	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media	Media relations (PR) and ve social responsibility projects...	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Hicks, D. Ph.D and Tutu, D. (2013). Dignity: Its Essential Role in Resolving Conflict. Yale University Press.(USA).
Cakirkaya, M. (2017). Itibar Yonetimi. Egitim Bookstore Publications.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description	Examination Method

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students interpret the basic concepts, theories and approaches of international trade and logistics.
2	Students explain current information about the field with economics and business theories.

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students analyze economic and financial data related to their field.
2	Students relate the information and facts in the field with other social sciences such as sociology, political science and philosophy.

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students prepare the technical infrastructure and content of international trade transactions.
2	Students use the theoretical knowledge in his/her field to determine new strategies.

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students carry out the import and export transactions by applying the customs legislation and foreign exchange legislation.
2	Students use the theoretical and practical knowledge in the field for academic and professional career.

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students develop strategies to reach the sales and marketing targets.
2	Students carry out the correspondence on orders, transportation and payment with the foreign customers.

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students organize participations in national and international fairs in the field.
2	Students prepare the documentation used in import and export transactions.
3	Students consider life-long learning as a principle and search on developments, changes and innovations in the field.

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students manage all phases from finding the customers until delivery of orders.
2	Students cooperate with stakeholders in order to generate new ideas.

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Students implement knowledge and skills related to his / her field by taking into account his / her legal, social and ethical responsibilities.

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	6	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	41	0	128