| Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
|---|---|---|---|---|---|
| MIY431 | CONSUMER BEHAVIOR | 5 | 3 | 3 | 5 |
SOURCE MATERIALS & RECOMMENDED READING |
|---|
| Solomon, M. R. (2014).Consumer Behavior: Buying, Having, and Being. 11th Edition. (Pearson). (USA). |
| Koc, E. (2012). Tuketici Davranisi ve Pazarlama Stratejisi. Seckin Publications. |
| Odabasi, Y. (2009). Tuketici Davranisi. Media Cat Publications. |