CONSUMER BEHAVIOR COURSE IDENTIFICATION AND APPLICATION INFORMATION
| Code |
Name of the Course Unit |
Semester |
In-Class Hours (T+P) |
Credit |
ECTS Credit |
| MIY431 |
CONSUMER BEHAVIOR |
5 |
3 |
3 |
5 |
KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to) |
| Explain definition and concepts on consumer behaviour. |
| Interpret the relationships between consumer behaviour processes. |
| Explain the principles of the process of consumer behaviour. |
| Apply consumer behaviours to profit-oriented organizations. |
| Evaluate the concepts of consumer behaviour with the understanding of continuous improvement and development of profit-oriented enterprises. |