| Content: |
The contents of the course include the subjects such as definition of consumer behaviour and general structure, infrastructure of consumer behaviour, formation of marketing activities in terms of consumer behaviour, market segmentation, consumer buying behaviour, increasing the efficiency of intermediary institutions, consumer perspective and point of view, consumer concept in economic approach, consumption psychology, socio-economic reasons affecting consumer behaviour, the necessity of consumption, the duties of the consumer in consumer protection, and the modern approaches. |