TR EN

İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

METİN YAZARLIĞI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
RTI201 METİN YAZARLIĞI 3 3 3 6

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Literature review Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography. Lecture, Discussion
2 Literature review Structure of the advertisement text. Basic writing principles and techniques Lecture, Discussion
3 Literature review Text and advertising text types Lecture, Discussion
4 Literature review Advertising copywriting in print media Lecture, Discussion
5 Literature review Advertising copywriting in print media and case study Lecture, Discussion
6 Literature review Advertising copywriting in television Lecture, Discussion
7 Literature review Advertising copywriting in television and case study Lecture, Discussion
8 - MID-TERM EXAM -
9 Literature review Advertising copywriting on radio Lecture, Discussion
10 Literature review Advertising copywriting in radio and case study Lecture, Discussion
11 Literature review Advertising copywriting in outdoor advertising Lecture, Discussion
12 Literature review Advertising copywriting in internet advertising and case study Lecture, Discussion
13 Literature review Advertising copywriting in internet advertising Lecture, Discussion
14 Literature review Text types and authorship according to media in public relations Lecture, Discussion
15 Literature review Text types, authorship and case studies according to the media in public relations Lecture, Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -