| 1 |
Creating the first impression in the student, preparing the presentation about the course content and methods |
Introduction to International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 2 |
Literature research and course preparation |
Environmental Analysis in International Marketing-1 |
LECTURE, PRESENTATION, SAMPLEMENT |
| 3 |
Literature research and course preparation |
Environmental Analysis in International Marketing-2 |
LECTURE, PRESENTATION, SAMPLEMENT |
| 4 |
Literature research and course preparation |
International Marketing Research |
LECTURE, PRESENTATION, SAMPLEMENT |
| 5 |
Literature research and course preparation |
Market Segmentation, Target Market Selection and Positioning in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 6 |
Literature research and course preparation |
International Market Entry Strategies-1 |
LECTURE, PRESENTATION, SAMPLEMENT |
| 7 |
Literature research and course preparation |
International Market Entry Strategies-2 |
LECTURE, PRESENTATION, SAMPLEMENT |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature research and course preparation |
Product and Service Decisions in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 10 |
Literature research and course preparation |
Brand Decisions in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 11 |
Literature research and course preparation |
Standardization, Adaptation and New Product in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 12 |
Literature research and course preparation |
Pricing Decisions in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 13 |
Literature research and course preparation |
Distribution (Place) Decisions in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 14 |
Literature research and course preparation |
Promotion Decisions in International Marketing |
LECTURE, PRESENTATION, SAMPLEMENT |
| 15 |
Literature research and course preparation |
International Business Examples |
LECTURE, PRESENTATION, SAMPLEMENT |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |