| 1 |
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Explaining the content and method of the course; Course entry. |
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| 2 |
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The definition of the brand and its importance in terms of marketing. |
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| 3 |
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Trademark concepts and trademark registration. |
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| 4 |
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Strategic brand management process planning. |
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| 5 |
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Brand equity and brand loyalty. |
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| 6 |
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Other brand equity elements: Brand identity, brand personality, brand image. |
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| 7 |
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Brand creation strategies. |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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Visual and audio elements of the brand. |
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| 10 |
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Brand communication. |
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| 11 |
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Corporate brand management. |
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| 12 |
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Global brand management. |
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| 13 |
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A brand renaissance: Brand under the influence of the digital. |
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| 14 |
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Marketing program. |
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| 15 |
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Sample cases. |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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