| 1 |
The related subject in the coursebook - Presentation |
The definition and importance of advertisment and advertising |
Lecture & Question and Answer & Discussion |
| 2 |
The related subject in the coursebook - Presentation |
The historical development of advertising |
Lecture & Question and Answer & Discussion |
| 3 |
The related subject in the coursebook - Presentation |
Advertising and Marketing |
Lecture & Question and Answer & Discussion |
| 4 |
The related subject in the coursebook - Presentation |
Advertising Objectives and Functions |
Lecture & Question and Answer & Discussion |
| 5 |
The related subject in the coursebook - Presentation |
Demographic Factors and Advertising |
Lecture & Question and Answer & Discussion |
| 6 |
The related subject in the coursebook - Presentation |
Psychological Factors and Advertising |
Lecture & Question and Answer & Discussion |
| 7 |
The related subject in the coursebook - Presentation |
Socio-cultural Factors and Advertising |
Lecture & Question and Answer & Discussion |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
The related subject in the coursebook - Presentation |
Advertising theories,General Evaluation |
Lecture & Question and Answer & Discussion |
| 10 |
The related subject in the coursebook - Presentation |
Types of Advertising |
Lecture & Question and Answer & Discussion |
| 11 |
The related subject in the coursebook - Presentation |
Creativity in Advertising |
Lecture & Question and Answer & Discussion |
| 12 |
The related subject in the coursebook - Presentation |
Advertising Campaigns |
Lecture & Question and Answer & Discussion |
| 13 |
The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments |
Advertising Media,Student's Assignments |
Lecture & Question and Answer & Discussion |
| 14 |
The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments |
Organizational structure in advertising and advertising agencies,Student's Assignments |
Lecture & Question and Answer & Discussion |
| 15 |
The related subject in the coursebook – Presentation – Evaluating the Students’ Assignments |
General Evaluation, Student's Assignments |
Lecture & Question and Answer & Discussion |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |