TR EN

MARKA İLETİŞİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
GIT204 MARKA İLETİŞİMİ 4 3 3 6

KAYNAKLAR

Aaker, D. A. (1996). Building Strong Brands. New York: Free Press.
Kapferer, J. N. (2012). The New Strategic Brand Management: Advanced Insights and Strategic Thinking (5th ed.). London: Kogan Page.
Keller, K. L. (2013). Strategic Brand Management: Building, Measuring, and Managing Brand Equity (4th ed.). Pearson.
Kotler, P., & Keller, K. L. (2016). Marketing Management (15th ed.). Pearson.
Holt, D. (2004). How Brands Become Icons: The Principles of Cultural Branding. Harvard Business Review Press.
Balmer, J. M. T., & Greyser, S. A. (2003). Revealing the Corporation: Perspectives on Identity, Image, Reputation, Corporate Branding, and Corporate-Level Marketing. Routledge.