| Elden M. (2016). Reklam ve Reklamcılık. İstanbul: Say Yayınları |
| Babür Tosun (ed.), N. (2018). Reklam Yönetimi. İstanbul: Beta Yayınları |
| Brewster, A. J., & Palmer, H. H. (2001). Introduction to advertising. The Minerva Group, Inc.. |
| Jugenheimer, D. W., Kelley, L. D., Hudson, J., Bradley, S. (2015). Advertising and public relations research. Routledge. |
| Moriarty, S., Mitchell, N. D., Wells, W. D., Crawford, R., Brennan, L., Spence-Stone, R. (2014). Advertising: Principles and practice. Pearson Australia. |