LOGISTICS SERVICES MARKETING DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| ILT231 |
LOGISTICS SERVICES MARKETING |
3 |
3 |
3 |
6 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
| Define the developments and policies of modern logistics at the present day. |
| Define the basic characteristics of enterprises in logistics. |
| Define the concept of service logistics. |
| Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model. |