ULUSLARARASI HALKLA İLİŞKİLER DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| HRY419 |
ULUSLARARASI HALKLA İLİŞKİLER |
7 |
3 |
3 |
7 |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
| Define the concepts related to international public relations. |
| Explain the importance of globalization for public relations. |
| Debate the role of media and new media in the field of international public relations. |
| Relate the concepts of public diplomacy and lobbying with the field of international public relations. |
| Integrate the theoretical knowledge gained in the field of International Public Relations into international public relations campaign phases. |