| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HRY324 | KURUMSAL İLETİŞİM | 6 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to provide the students with information about how the institutions conduct communication activities with different stakeholders such as customers, shareholders, media etc. |
| İçerik: | The contents of the course include the subjects such as corporate communication concept, corporate communication elements, corporate communication and corporate branding, corporate identity, corporate image, corporate culture, corporate reputation management. |