| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| MIY219 | TRANSMEDYA VE PAZARLAMA | 3 | 3 | 3 | 6 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | The aim of the course is to examine marketing, marketing communication, integrated marketing communication, digital marketing, key concepts of and approaches to transmedia, transmedia campaign cases regarding to marketing communications. |
| İçerik: | The content of the course is marketing, marketing communications, integrated marketing communications, digital marketing, the concept transmedia and its types, international and local transmedia campaign cases. |