| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| MEC353 | CRISIS COMMUNICATION AND CRISIS MANAGEMENT | 5 | 3 | 3 | 7 |
AMAÇ VE İÇERİK |
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| Amaç: | The objective of this course is to enable institutions and organizations to develop effective communication strategies in response to unexpected situations, crises, and adverse developments. Students learn to analyze crises accurately, develop appropriate communication plans, and communicate effectively with stakeholders during a crisis. The course also aims to equip students with strategic approaches to protecting institutional reputation and minimizing damage during periods of crisis. |
| İçerik: | The course addresses the concept of crisis, types of crises, crisis management processes, and communication strategies. It focuses on the stages of pre-crisis preparation, management during a crisis, and post-crisis reputation management. Institutional crisis communication practices are examined through real case analyses, and practical exercises enable students to develop effective crisis plans. The role of digital media and social networks in crisis communication is also discussed, with emphasis on current approaches. |