| Amaç: |
This course aims to examine new business concepts and applications in electronic commerce; to inform about internet marketing practices, market types, brand development, the impact of social media, business dynamics, internet marketing mix creation and marketing research process, to evaluate the empirical studies made in recent years. |
| İçerik: |
Contents of the course include the subjects such as development of electronic commerce, stages of e-commerce, product classification on the Internet, digital marketing, mobile trade, e-logistics, marketing in Internet and e-business models. |