| 1 |
- |
Introduction |
Lecture & Discussion & Practice |
| 2 |
Literature Review |
Business, business environment and aim of business |
Lecture & Discussion & Practice |
| 3 |
Literature Review |
Business sizes and development stages |
Lecture & Discussion & Practice |
| 4 |
Literature Review |
Digital business |
Lecture & Discussion & Practice |
| 5 |
Literature Review |
Basic functions of business-Management |
Lecture & Discussion & Practice |
| 6 |
Literature Review |
Basic functions of business-digital marketing and market research |
Lecture & Discussion & Practice |
| 7 |
Literature Review |
Consumer behavior |
Lecture & Discussion & Practice |
| 8 |
- |
MID-TERM EXAM |
- |
| 9 |
Literature Review |
CRM and market segmentation |
Lecture & Discussion & Practice |
| 10 |
Literature Review |
Product, brand and prizing |
Lecture & Discussion & Practice |
| 11 |
Literature Review |
Promotion |
Lecture & Discussion & Practice |
| 12 |
Literature Review |
Distribution and logistics |
Lecture & Discussion & Practice |
| 13 |
Literature Review |
E-commerce |
Lecture & Discussion & Practice |
| 14 |
Literature Review, Presentation |
Social media |
Lecture & Discussion & Practice |
| 15 |
Literature Review, Presentation |
Thrust, security and reliability |
Lecture & Discussion & Practice |
| 16 |
- |
FINAL EXAM |
- |
| 17 |
- |
FINAL EXAM |
- |