E-İŞLETME VE E-TİCARET DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
YBS212	E-İŞLETME VE E-TİCARET	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assist.Prof. DİDEM TETİK KÜÇÜKELÇİ
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to examine new business concepts and applications in electronic commerce; to inform about internet marketing practices, market types, brand development, the impact of social media, business dynamics, internet marketing mix creation and marketing research process, to evaluate the empirical studies made in recent years.
İçerik:	Contents of the course include the subjects such as development of electronic commerce, stages of e-commerce, product classification on the Internet, digital marketing, mobile trade, e-logistics, marketing in Internet and e-business models.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Recognize e-commerce environment and its components.
Evaluate the subject and terminology within the process and management decisions.
Use JavaScript, CSS, ASP, XML software languages.
Predict the possible consequences of e-commerce.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	-	Introduction	Lecture & Discussion & Practice
2	Literature Review	Business, business environment and aim of business	Lecture & Discussion & Practice
3	Literature Review	Business sizes and development stages	Lecture & Discussion & Practice
4	Literature Review	Digital business	Lecture & Discussion & Practice
5	Literature Review	Basic functions of business-Management	Lecture & Discussion & Practice
6	Literature Review	Basic functions of business-digital marketing and market research	Lecture & Discussion & Practice
7	Literature Review	Consumer behavior	Lecture & Discussion & Practice
8	-	MID-TERM EXAM	-
9	Literature Review	CRM and market segmentation	Lecture & Discussion & Practice
10	Literature Review	Product, brand and prizing	Lecture & Discussion & Practice
11	Literature Review	Promotion	Lecture & Discussion & Practice
12	Literature Review	Distribution and logistics	Lecture & Discussion & Practice
13	Literature Review	E-commerce	Lecture & Discussion & Practice
14	Literature Review, Presentation	Social media	Lecture & Discussion & Practice
15	Literature Review, Presentation	Thrust, security and reliability	Lecture & Discussion & Practice
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Kircova, I. (2008). Internette pazarlama. Beta Press.
Marangoz, M. (2014). Internette pazarlama. Beta Press.
Aksoy, R. (2009). Internet ortaminda pazarlama. Seckin Publications.
Ozmen, Ş. (2009). Ag ekonomisinde yeni ticaret yolu e-ticaret. Istanbul Bilgi Universitesi.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Define concepts such as management, manager and leader.					4
2	Analyze the accuracy, reliability and validity of the new information obtained from the data.				3

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Report the obtained data.				3
2	Prepare software and projects related with the field.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Use the appropriate resources for data analysis related with the field.					4
2	Analyze the work processes.				3

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Manage projects as part of a team.					4
2	Apply the material, techniques and analyzes in relation with the subject for project and work flows.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Fulfill responsibility with a focus on result in individual and team studies.				3

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Recognizes what he/she knows about his/her field or not.						5
2	Act the theoretical knowledge in real life with learning to learn approach.						5
3	Apply different methods and techniques with an innovative approach in his/her research.						5

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Apply the results obtained in accordance with voluntarism and social responsibility projects.						5
2	Establish a healthy contact with colleagues					4
3	Share the analyzes and obtained results with colleagues.					4
4	Cooperate with colleagues at international level with the help of foreign language competency.				3

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Behave in accordance with ethical values regarding the collection, analysis and reporting of data.				3
2	Participate the design of work processes and systems with full quality.						5
3	Cooperate with other employees for the continuation of sustainability in the profession.					4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	2	26
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	2	3	6
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	5	35
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	6	6	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	147