| İçerik: |
Communication and marketing concepts and scope, definition and characteristics of marketing communication concept, marketing communication and advertising, marketing communication and public relations, historical development process of marketing communication, marketing communication today, concept and scope of integrated marketing communication, 4p and 4c in marketing communication, 7p and 7c in marketing communication, marketing communication process, guerrilla marketing, direct marketing and ethics in marketing communication are the contents of this course. |