İÇERİK ÜRETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
YEM211	İÇERİK ÜRETİMİ	3	3	3	6

AMAÇ VE İÇERİK
Amaç:	This course aims to improve aptitude for interpreting digital advertising, culture and community contents in the digital and social media in the context of producer and consumer relationship and producing digital content in accordance with the marketing strategy of a specific sector, brand or NGO.
İçerik:	Contents of the course include the subjects as in similarities and differences of content production processes to traditional and new media and developing the right marketing strategies for produced content.