İÇERİK ÜRETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
YEM211	İÇERİK ÜRETİMİ	3	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assist.Prof. TAYLAN MARAL
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi ABDULKADİR BÜYÜKBİNGÖL
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to improve aptitude for interpreting digital advertising, culture and community contents in the digital and social media in the context of producer and consumer relationship and producing digital content in accordance with the marketing strategy of a specific sector, brand or NGO.
İçerik:	Contents of the course include the subjects as in similarities and differences of content production processes to traditional and new media and developing the right marketing strategies for produced content.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Produce creative content for both traditional and new media.
Analyse what kind of content is needed on different social media channels.
Use the original contents on his/her self-developed website or online environments of institutions.
Compare the contents of different media organizations socially, culturally and economically and politically.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Literature Review	Conceptual Explanation of Content and Digital Content. Explaining the Importance of Content in New Media.	PowerPoint Presentation
2	Literature Review	Technology of Web 2.0 and Change of Content Production in terms of Traditional Media. Defining Prosumer Concept and Its Effect on Content Production Process	PowerPoint Presentation
3	Literature Review	General Evaluation of Social Media, Blog, Internet website, wikis and dictionaries as Usage and Marketing Areas of Digital Content	PowerPoint Presentation
4	Literature and Internet Applications Review	Usage Types of Text as Digital Content with Web 1.0 and Web 2.0, Exemplification on it	PowerPoint Presentation
5	Literature and Internet Applications Review	Usage Examples for the usage of Photography, Advertisement, Tourism and Art etc. as Digital Content	PowerPoint Presentation
6	Literature and Internet Applications Review	Usage Strategies and Types of Video Contents And Other Hybrid Contents Over Examples	PowerPoint Presentation and Discussion
7	Literature and Internet Applications Review	Explaining the Digital Content Production in Social Media and Blogs and Examining the Examples	PowerPoint Presentation and Discussion
8	-	MID-TERM EXAM	-
9	Literature and Internet Applications Review	Wiki, Mobile Applications, E-Zine, Search Engine Optimization and Explaining Web Sites in terms of Content.	PowerPoint Presentation and Discussion
10	Literature and Internet Applications Review	Digital Content Management of Individual and Corporate Brands	PowerPoint Presentation and Discussion
11	Literature and Internet Applications Review	Civil Society Applications and Usage of Digital Content in Social Movements and Exemplification on them	PowerPoint Presentation and Discussion
12	Literature and Internet Review	Creative Industry Concept and Role of Creative Thinking in Content Production, Workshop	PowerPoint Presentation and Discussion
13	Creating Content on Internet (Social Media) and Practice	Revision and Practice on Content Production	Making Project
14	Creating Content on Internet (Social Media) and Practice	Revision and Practice on Content Production	Making Project
15	Creating Content on Internet (Social Media) and Practice	Production of Multimedia Contents Practically	Making Project
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Chapman C. C., Handley A. (2012). Dijital Cagda Icerik Uretiminin Kurallari. Istanbul: Mediacat Publications
Handley A. (2015). Herkes Yazabilir. Istanbul: Mediacat Publications
Dilek P. (2014). Dijital Icerik Pazarlama. Istanbul: Karahan Publications

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	List the history of communication, mass media, communication theories and leading theorists.		1
2	List the historical, social and cultural types of communication and explain the related concepts.		1
3	Define the important points of the history and theories of communication through daily life practices and social life.		1

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Compare the traditional media and new media economic policies.				3
2	Interpret digital culture with constantly updated and self-renewing topics.				3
3	Interpret the technical, socio-political and legal aspects of cyber security issues in the field of new media.			2

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Define the basic concepts of communication history, communication theories, traditional and new media channels.			2

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Prepare web pages with CSS codes.		1
2	Produce creative content in new media environments, create an image and sound and practical studies about programming.						5
3	Analyze the sub-texts and their semantics of the studies presented to the society by mass media.				3
4	Use qualitative and quantitative elements to construct arguments on studies in the field of communication.		1

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Manage social media accounts of brands, corporate firms and public institutions thanks to its advanced knowledge in content production and user experience.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Review local and foreign studies in the field of New Media. Creates innovative works in his/her field.		1
2	Criticize the effects of social media activities on socio-political field.				3

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Plan scientific studies in any area that can be encountered in different disciplines and transfer them to people from different disciplines.		1
2	Determine how much of the content produced by the media is right and wrong.				3

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Follows the developments that have begun to guide the present and the future such as "Software". Produce various software products for different sectors.		1
2	Design using new architectures of big data processing systems.		1
3	Determine the logic of operation of artificial intelligence algorithms and determines the possible effects on media and indirectly society.		1

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	40	40
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	30	30
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	31	0	153