| Amaç: |
The aim of this course is to introduce students to the fundamental concepts, principles, and practices of marketing. The course is designed to develop an understanding of how organizations create value for customers, analyze markets and consumer behavior, and design effective marketing strategies. By the end of the course, students will be able to explain core marketing concepts, evaluate marketing environments, apply the elements of the marketing mix, and understand the ethical, social, and sustainability issues that influence modern marketing decisions. |
| İçerik: |
This course covers the fundamental theories and practices of marketing. The content includes an introduction to marketing and its evolution; marketing philosophies and the marketing environment; consumer and industrial buyer behavior; marketing research and information systems; market segmentation, targeting, and positioning strategies; and the elements of the marketing mix, including product, pricing, distribution, and promotion. The course also examines services marketing and the extended marketing mix, international marketing strategies, and contemporary issues such as marketing ethics, social responsibility, and sustainability. |