| Explain the fundamental concepts, principles, and terminology of marketing.
Analyze the marketing environment and its impact on organizational decision-making.
Understand and evaluate consumer and industrial buyer behavior.
Apply marketing research methods to support marketing decisions.
Develop market segmentation, targeting, and positioning strategies.
Explain and apply the elements of the marketing mix (product, price, place, and promotion).
Understand the characteristics of services marketing and the extended marketing mix.
Evaluate basic international marketing strategies and global market differences.
Recognize ethical, social responsibility, and sustainability issues in marketing practices.
Interpret real-world marketing problems and propose appropriate marketing solutions using fundamental marketing principles. |