| Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
|---|---|---|---|---|---|
| HIT433 | KURUMSAL SOSYAL SORUMLULUK VE ETKİNLİK YÖNETİMİ | 7 | 4 | 3 | 8 |
AMAÇ VE İÇERİK |
|
|---|---|
| Amaç: | This course aims to enable students to create positioning and communication strategies by considering all aspects of corporate social responsibility concept in the context of modern society and changing institutions. |
| İçerik: | Contents of the course include the subjects as in definition of modern business management, identifying ethics and listing ethical principles, identification of corporate citizenship, analysis of samples of corporate social responsibility campaigns, explaining the effect of campaigns on brands, summarizing the concept of activity, explanation of activity management in the context of public relations, creating a communication strategy, creating a campaign. |