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KURUMSAL SOSYAL SORUMLULUK VE ETKİNLİK YÖNETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HIT433 KURUMSAL SOSYAL SORUMLULUK VE ETKİNLİK YÖNETİMİ 7 4 3 8

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

Explain at least 3 main dimensions of the responsibilities of institutions in modern societies.
Explain the relationship between corporate citizenship and corporate social responsibility through a case study
Analyze the connection between social responsibility and brand in the context of strategic communication approach
Accurately analyze the positive and negative outcomes of a social responsibility project.
Organize the tools and techniques related to corporate social responsibility project management
Evaluate discussion of activity management in the field of social responsibility and public relations
Create a campaign by following the steps of creating an activity in the context of public relations plan