CUSTOMER RELATIONSHIP MANAGEMENT DERS TANITIM VE UYGULAMA BİLGİLERİ
| Kodu |
Dersin Adı |
Yarıyıl |
Süresi(T+U) |
Kredisi |
AKTS Kredisi |
| MIY208E |
CUSTOMER RELATIONSHIP MANAGEMENT |
8 |
3 |
3 |
6 |
AMAÇ VE İÇERİK |
| Amaç: |
The aim of this course is to provide the necessary information to enable customers to properly understand the needs of their customers and to make successful advertising work in this context. |
| İçerik: |
In this course, deals with the communication model and elements that are determined in the context of the relationship between the customer and advertisement today. |