| 1 |
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Defining concepts related to customer relationship management. |
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| 2 |
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Factors that determine customer relationships in the advertising industry. |
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| 3 |
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Customer relations process in advertising sector I. |
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| 4 |
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Customer relations process in advertising sector II. |
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| 5 |
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Advertising agencies' methods of winning customers. |
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| 6 |
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Challenges in managing customer relationships and suggested solutions. |
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| 7 |
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The main features of the brief and writing brief. |
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| 8 |
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MID-TERM EXAM |
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| 9 |
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Case study solution and applications. |
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| 10 |
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The functioning and management of the process. |
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| 11 |
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Case study solution and applications. |
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| 12 |
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Writing and presentation of campaign reports. |
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| 13 |
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Case study solution and applications. |
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| 14 |
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Evaluation of advertising agencies from the customer's point of view. |
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| 15 |
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Case study solution and applications. |
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| 16 |
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FINAL EXAM |
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| 17 |
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FINAL EXAM |
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