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HALKLA İLİŞKİLERDE UYGULAMALI SPSS DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HRY425 HALKLA İLİŞKİLERDE UYGULAMALI SPSS 7 5 3 8

DERS BİLGİLERİ

Dersin Öğretim Dili : Türkçe
Dersin Düzeyi BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü Zorunlu
Dersin Veriliş Şekli -
Dersin Koordinatörü Assoc.Prof. ZEYNEP BURCU ŞAHİN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi Doç.Dr. EMEL TOZLU ÖZTAY
Ders Ön Koşulu Yok

AMAÇ VE İÇERİK

Amaç: This course aims to teach students how to use SPSS software and to conduct survey data entry and questionnaire analysis.
İçerik: The content of the course includes the content of the SPSS program, public opinion surveys and its history, usage areas of the program, data entry, frequency analysis, parametric and nonparametric analysis techniques in SPSS.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

List the usage areas of SPSS.
Describe the content of SPSS program.
Analyze the use of SPSS program.
Classify descriptive statistics.
Use descriptive statistics in survey study.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 The relevant subject in the coursebook The Introduction of the SPPS Program, Its Importance in Opinion Research and Public Relations Lecture & Question and Answer & Discussion
2 The relevant subject in the coursebook The Relationship Between Basic Public Relations Models and Public Opinion Researches, The Importance of Target Audience in Researches Made with SPSS Lecture & Question and Answer & Discussion
3 The relevant subject in the coursebook Descriptive Statistics in SPSS Lecture & Question and Answer & Discussion
4 The relevant subject in the coursebook Bivariate Frequency Analysis Lecture & Question and Answer & Discussion
5 The relevant subject in the coursebook Calculating total point of scale Lecture & Question and Answer & Discussion
6 The relevant subject in the coursebook Reliability Analysis Lecture & Question and Answer & Discussion
7 The relevant subject in the coursebook Correlation and SPSS Lecture & Question and Answer & Discussion
8 - MID-TERM EXAM -
9 The relevant subject in the coursebook General Revision Question and Answer & Discussion
10 The relevant subject in the coursebook Correlation and SPSS Lecture & Question and Answer & Discussion
11 Assignment Preparation Evaluation of Student Assignments Lecture & Question and Answer & Discussion
12 Assignment Preparation Evaluation of Student Assignments Lecture & Question and Answer & Discussion
13 Assignment Preparation Evaluation of Student Assignments Lecture & Question and Answer & Discussion
14 Assignment Preparation Evaluation of Student Assignments Lecture & Question and Answer & Discussion
15 The relevant subject in the coursebook General Revision Question and Answer & Discussion
16 - FINAL EXAM -
17 - FINAL EXAM -

KAYNAKLAR

Can, A. (2018). SPSS İle Bilimsel Arastirma Surecinde Nicel Veri Analizi, Ankara: Pegem Academy
Cronk, B. (2015). How To Use SPSS: A Step-By-Step Guide to Analysis and Interpretation
Lorcu, F. (2015). Orneklerle Veri Analizi SPSS Uygulamali, Detay Publications

ÖLÇME VE DEĞERLENDİRME

Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi Etkinlik Sayısı Katkı Yüzdesi Açıklama
(0) Etkisiz (1) En Düşük (2) Düşük (3) Orta (4) İyi (5) Çok İyi
0 1 2 3 4 5

DERSİN PROGRAM ÖĞRENME ÇIKTILARINA KATKISI

KNOWLEDGE
Theoretical
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
2
2
Compare current theories in the field and communication theories.
0
KNOWLEDGE
Factual
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Solve problems related to the field by identifying problems related to the field.
0
2
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
3
SKILLS
Cognitive
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
5
2
Using field knowledge, identify and solve problems related to field.
3
SKILLS
Practical
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
0
2
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
5
OCCUPATIONAL
Autonomy & Responsibility
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
3
2
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
0
3
Designs a communication plan by taking responsibility in case of problems related to the field.
0
OCCUPATIONAL
Learning to Learn
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Describe creative production, presentation and persuasion techniques to support the professional expertise.
2
2
Analyze the developments, changes and innovations in his field and gices an example.
5
OCCUPATIONAL
Communication & Social
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
0
2
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
0
OCCUPATIONAL
Occupational and/or Vocational
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
3
2
Analyze and interpret the social and global impacts of issues related with communication.
0
3
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
4

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ

Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri Etkinlik(hafta sayısı) Süresi(saat sayısı) Toplam İş Yükü
Lecture & In-Class Activities 14 5 70
Preliminary & Further Study 13 5 65
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 0 0 0
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 10 5 50
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 6 3 18
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 45 0 205
Genel Toplam 205
Toplam İş Yükü / 25.5 8
Dersin AKTS(ECTS) Kredisi 8,0