Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
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HRY425 | HALKLA İLİŞKİLERDE UYGULAMALI SPSS | 7 | 5 | 3 | 8 |
DERS BİLGİLERİ |
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Dersin Öğretim Dili : | Türkçe |
Dersin Düzeyi | BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle |
Dersin Türü | Zorunlu |
Dersin Veriliş Şekli | - |
Dersin Koordinatörü | Assoc.Prof. ZEYNEP BURCU ŞAHİN |
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi | Doç.Dr. EMEL TOZLU ÖZTAY |
Ders Ön Koşulu | Yok |
AMAÇ VE İÇERİK |
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Amaç: | This course aims to teach students how to use SPSS software and to conduct survey data entry and questionnaire analysis. |
İçerik: | The content of the course includes the content of the SPSS program, public opinion surveys and its history, usage areas of the program, data entry, frequency analysis, parametric and nonparametric analysis techniques in SPSS. |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
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List the usage areas of SPSS. |
Describe the content of SPSS program. |
Analyze the use of SPSS program. |
Classify descriptive statistics. |
Use descriptive statistics in survey study. |
HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI |
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Hafta | Ön Hazırlık | Konular | Yöntem |
1 | The relevant subject in the coursebook | The Introduction of the SPPS Program, Its Importance in Opinion Research and Public Relations | Lecture & Question and Answer & Discussion |
2 | The relevant subject in the coursebook | The Relationship Between Basic Public Relations Models and Public Opinion Researches, The Importance of Target Audience in Researches Made with SPSS | Lecture & Question and Answer & Discussion |
3 | The relevant subject in the coursebook | Descriptive Statistics in SPSS | Lecture & Question and Answer & Discussion |
4 | The relevant subject in the coursebook | Bivariate Frequency Analysis | Lecture & Question and Answer & Discussion |
5 | The relevant subject in the coursebook | Calculating total point of scale | Lecture & Question and Answer & Discussion |
6 | The relevant subject in the coursebook | Reliability Analysis | Lecture & Question and Answer & Discussion |
7 | The relevant subject in the coursebook | Correlation and SPSS | Lecture & Question and Answer & Discussion |
8 | - | MID-TERM EXAM | - |
9 | The relevant subject in the coursebook | General Revision | Question and Answer & Discussion |
10 | The relevant subject in the coursebook | Correlation and SPSS | Lecture & Question and Answer & Discussion |
11 | Assignment Preparation | Evaluation of Student Assignments | Lecture & Question and Answer & Discussion |
12 | Assignment Preparation | Evaluation of Student Assignments | Lecture & Question and Answer & Discussion |
13 | Assignment Preparation | Evaluation of Student Assignments | Lecture & Question and Answer & Discussion |
14 | Assignment Preparation | Evaluation of Student Assignments | Lecture & Question and Answer & Discussion |
15 | The relevant subject in the coursebook | General Revision | Question and Answer & Discussion |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
KAYNAKLAR |
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Can, A. (2018). SPSS İle Bilimsel Arastirma Surecinde Nicel Veri Analizi, Ankara: Pegem Academy |
Cronk, B. (2015). How To Use SPSS: A Step-By-Step Guide to Analysis and Interpretation |
Lorcu, F. (2015). Orneklerle Veri Analizi SPSS Uygulamali, Detay Publications |
ÖLÇME VE DEĞERLENDİRME |
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Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi | Etkinlik Sayısı | Katkı Yüzdesi | Açıklama |
(0) Etkisiz | (1) En Düşük | (2) Düşük | (3) Orta | (4) İyi | (5) Çok İyi |
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0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE | |||||||
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Theoretical | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Explain the basic concepts in the field and the basic disciplines arising from these concepts.
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2 | |||||
2 |
Compare current theories in the field and communication theories.
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0 |
KNOWLEDGE | |||||||
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Factual | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Solve problems related to the field by identifying problems related to the field.
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0 | |||||
2 |
Compares the information and facts in the field with the fields of social sciences such as Sociology, Journalism, Television and Media.
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3 |
SKILLS | |||||||
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Cognitive | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
By graduating from this department, conduct analysis in fields like public relations, advertisement and marketing.
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5 | |||||
2 |
Using field knowledge, identify and solve problems related to field.
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3 |
SKILLS | |||||||
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Practical | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Apply the projects in line with the field of campaign analysis, in line with the communication plan to be prepared.
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0 | |||||
2 |
By using theoretical and practical knowledge gained in his field, solve the problems of public relations and advertising industry.
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5 |
OCCUPATIONAL | |||||||
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Autonomy & Responsibility | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Taking part in public relations campaigns and advertising projects, implements the duties assigned to them within the team.
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3 | |||||
2 |
Create original and innovative strategies by approaching the field dynamics creatively and critically with an integrated viewpoint.
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0 | |||||
3 |
Designs a communication plan by taking responsibility in case of problems related to the field.
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0 |
OCCUPATIONAL | |||||||
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Learning to Learn | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Describe creative production, presentation and persuasion techniques to support the professional expertise.
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2 | |||||
2 |
Analyze the developments, changes and innovations in his field and gices an example.
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5 |
OCCUPATIONAL | |||||||
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Communication & Social | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Effectively explain his/her opinion in the context of advertising, public relations, marketing, etc. to related persons and institutions in writing and verbal.
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0 | |||||
2 |
Designs projects and activities for the social environment in which they live with the consciousness of social responsibility.
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0 |
OCCUPATIONAL | |||||||
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Occupational and/or Vocational | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Determine career goals by establishing cooperation with the sector in line with the information he/she has.
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3 | |||||
2 |
Analyze and interpret the social and global impacts of issues related with communication.
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0 | |||||
3 |
Design new knowledge and techniques using technical and theoretical knowledge and skills related to his / her field.
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4 |
DERSİN İŞ YÜKÜ VE AKTS KREDİSİ |
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Öğrenme-Öğretme Etkinlikleri İş Yükü | |||
Öğrenme-Öğretme Etkinlikleri | Etkinlik(hafta sayısı) | Süresi(saat sayısı) | Toplam İş Yükü |
Lecture & In-Class Activities | 14 | 5 | 70 |
Preliminary & Further Study | 13 | 5 | 65 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 0 | 0 | 0 |
Assignment (Homework) | 0 | 0 | 0 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 10 | 5 | 50 |
Mid-Term Exam | 1 | 1 | 1 |
Preparation for the Mid-Term Exam | 6 | 3 | 18 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 45 | 0 | 205 |
Genel Toplam | 205 | ||
Toplam İş Yükü / 25.5 | 8 | ||
Dersin AKTS(ECTS) Kredisi | 8,0 |