KRİZ İLETİŞİMİ VE KRİZ YÖNETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
MIY319	KRİZ İLETİŞİMİ VE KRİZ YÖNETİMİ	5	3	3	7

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assoc.Prof. ÇAĞLA KAYA İLHAN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Doç.Dr. ŞEBNEM GÜRSOY ULUSOY
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course especially aims to identify the communication styles to be applied by the institutions which they have experienced in communicational process and the cases turning out to be crisis, which they could not solve at standard process, to block the channels which cause the potential crises, transmission of the methods necessary to manage and solve the emerging crises despite the precautions taken
İçerik:	Contents of the course include subjects to produce methods and formulas for solving serious problems that cannot be solved by standard communication methods and to manage the crisis in this way. In order to realize this crisis management, it shows the ways in which crisis communication forms will be carried out with which processes and with which teams.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Distinguish the crisis and crisis periods.
Show the importance of crisis management in the media sector.
Picture the expectation of the target audience to use the right strategy in crisis communication.
Changes the strategy used during the crisis according to needs.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading, Presentation, Creating a debate content, following social media.	Crisis concepts and reasons of crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2	Reading, Presentation, Creating a debate content, following social media.	External environment factors in crisis and intra-business factors	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3	Reading, Presentation, Creating a debate content, following social media.	Types of crisis and crisis intensity / destruction resulting from crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4	Reading, Presentation, Creating a debate content, following social media.	Crisis process and phases, crisis period and end of crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5	Reading, Presentation, Creating a debate content, following social media.	Early warning signals and pre-crisis period, preparedness for crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6	Reading, Presentation, Creating a debate content, following social media.	Defining crisis communication and phases, crisis management strategies and models	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7	Reading, Presentation, Creating a debate content, following social media.	Origins of possible crisis and identification of them, prioritising the possible crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8	-	MID-TERM EXAM	-
9	Reading, Presentation, Creating a debate content, following social media.	Making a preparation for crisis plan for an organizations	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10	Reading, Presentation, Creating a debate content, following social media.	Crisis management process; getting crisis signals, preparation and protection, regulating crisis, identifying positive sides of crisis and resolving the crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11	Reading, Presentation, Creating a debate content, following social media.	Crisis and organization management; before, during and after crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12	Reading, Presentation, Creating a debate content, following social media.	Crisis communication plan; crisis communication staff and system and systematics of crisis communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13	Reading, Presentation, Creating a debate content, following social media.	The role of public relations in reputation management and crisis communication	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14	Reading, Presentation, Creating a debate content, following social media.	Recording things done and to be done during crisis	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15	Reading, Presentation, Creating a debate content, following social media.	Role of media in the crisis communication and case studies	Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Baltas, Z. (2002). Krizde Firsatları Gormek. Remzi Bookstore.
Luecke, R. Kriz Yonetimi. Harward Business School Press/ Is Bankası Kultur Publications.
Kotler, P. (2013). Kurumsal Sosyal Sorumluluk. Mediacat Books

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Describes the basic concepts related to the field and defines the concepts related to it.						5
2	Classifies current developments in the field of Media and Communication.						5

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Discusses issues related with Media and Communication.					4

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	By graduating from this department student relates between concepts, topics and techniques in the field of media and communication.					4
2	Discusses the solutions of problems related to the field.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies the techniques and solutions in the field of Media and Communication to the problems encountered in the media sector.					4
2	Changes the existing solutions for academic and sectoral problems in the field of Media and Communication in accordance with current needs.					4

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Applies independent working methods related with Media and Communication field.						5
2	Manages teamworks related with his / her field.						5
3	Relates between different interdisciplinary methods and the ones in his/her field.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Compares whether the concepts and techniques in the field of Media and Communication are up-to-date and analyze whether these concepts and techniques are applicable.						5
2	Summarizes the literature in his/her field.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Produces methods and solutions for other representatives of Media and Communication field.						5
2	Organizes group studies in his/her field.						5
3	Explains thoughts in interpersonal discussions about the field.						5

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Produces new information and techniques about his/her field.						5
2	Predicts the future developments and problems in his/her field.						5
3	Examines the results of studies related with Media and Communication field.						5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	5	65
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	10	5	50
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	5	4	20
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	44	0	179