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KRİZ İLETİŞİMİ VE KRİZ YÖNETİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
MIY319 KRİZ İLETİŞİMİ VE KRİZ YÖNETİMİ 5 3 3 7

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 Reading, Presentation, Creating a debate content, following social media. Crisis concepts and reasons of crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
2 Reading, Presentation, Creating a debate content, following social media. External environment factors in crisis and intra-business factors Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
3 Reading, Presentation, Creating a debate content, following social media. Types of crisis and crisis intensity / destruction resulting from crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
4 Reading, Presentation, Creating a debate content, following social media. Crisis process and phases, crisis period and end of crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
5 Reading, Presentation, Creating a debate content, following social media. Early warning signals and pre-crisis period, preparedness for crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
6 Reading, Presentation, Creating a debate content, following social media. Defining crisis communication and phases, crisis management strategies and models Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
7 Reading, Presentation, Creating a debate content, following social media. Origins of possible crisis and identification of them, prioritising the possible crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
8 - MID-TERM EXAM -
9 Reading, Presentation, Creating a debate content, following social media. Making a preparation for crisis plan for an organizations Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
10 Reading, Presentation, Creating a debate content, following social media. Crisis management process; getting crisis signals, preparation and protection, regulating crisis, identifying positive sides of crisis and resolving the crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
11 Reading, Presentation, Creating a debate content, following social media. Crisis and organization management; before, during and after crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
12 Reading, Presentation, Creating a debate content, following social media. Crisis communication plan; crisis communication staff and system and systematics of crisis communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
13 Reading, Presentation, Creating a debate content, following social media. The role of public relations in reputation management and crisis communication Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
14 Reading, Presentation, Creating a debate content, following social media. Recording things done and to be done during crisis Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
15 Reading, Presentation, Creating a debate content, following social media. Role of media in the crisis communication and case studies Presentation and Lecture. PowerPoint presentation by students and, debates on the course subjects
16 - FINAL EXAM -
17 - FINAL EXAM -