REKLAMCILIKTA FOTOĞRAF UYGULAMALARI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
RTI206	REKLAMCILIKTA FOTOĞRAF UYGULAMALARI	4	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Prof. HÜSEYİN DİKME
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course is designed to introduce students to the equipment and practice of photography in the field of advertising. Within the scope of this course, it is aimed to teach students the basic knowledge of photographic equipment, composition, light and other visual elements.
İçerik:	It includes topics such as the use of the camera, how to take photographs and photography in advertising. Introduction of general features and parts of cameras, the connection between variables in photography (aperture, staff, shutter), composition, light and shooting techniques, digital photography, image processing and archiving, control in moving photography, depth of field in photography, 3d shooting in photography, depth and perspective, photo shooting in advertising, photo shooting according to advertising types and examples of photo shooting in advertising constitute the content of this course.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Defines the general features of the camera.
Explains the relationship between the variables in the photo shoot and applies the photo shoot.
Explains composition, light and shooting techniques in photography.
Explains how photography in advertising should be in line with factors such as advertising content, medium of advertisement and type of advertisement.
Discusses examples of photo shooting in advertising.
Interprets the technical structure of photo applications in the field of advertising.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Literature review	Introduction, general information about the course: Aim, Content, Application, Evaluation, Explanation of Weekly Course Programme: Syllabus, Bibliography.	Lecture, Discussion
2	Literature review	History of photography. The connection between variables in photography (aperture, iso, shutter)	Lecture, Discussion
3	Literature review	Composition, light and shooting techniques	Lecture, Discussion
4	Literature review	Digital photography	Lecture, Discussion
5	Literature review	Image processing and archiving, control in motion photography	Lecture, Discussion
6	Literature review	Depth of field in advertising photography	Lecture, Discussion
7	Literature review	Product shooting, depth and perspective in advertising photography	Lecture, Discussion
8	-	MID-TERM EXAM	-
9	Literature review	Photo shooting techniques in advertising	Lecture, Discussion
10	Literature review	Photo shoot according to advertisement types	Lecture, Discussion
11	Literature review	Stock photography in advertising	Lecture, Discussion
12	Literature review	Examination of design examples in advertisement photography	Lecture, Discussion
13	Literature review	Shutter-priority shots in advertising photography	Lecture, Discussion
14	Literature review	Aperture priority shots in advertising photography	Lecture, Discussion
15	Literature review	Analysing and analysing advertisement photo shoots	Lecture, Discussion
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Reklam Fotoğrafçılığı. Metin Kasım. Çizgi Kitabevi Yayınları
Dijital Teknoloji Çağında Reklam Fotoğrafçılığı. Osman Ürper. Say Yayınları
Dijital Fotoğrafçının El Kitabı. Scott Kelby. Alfa Yayınları.

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has advanced knowledge in the field.				3

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Uses the basic information in the field of Advertising in interdisciplinary studies.					4

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Has the ability to transfer the knowledge of the field to employees and teammates.						5
2	Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.					4

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Creates communication programs within the advertising campaign.				3

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conducts research and studies on subjects related to the field.					4
2	Takes responsibility in accordance with the project objectives as a project manager or participant.						5
3	Sets the purpose and target for the organization / institution.					4

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Evaluates critically the acquired knowledge and skills.				3
2	Shows that he/she understands the continuity of the learning need.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.						5
2	Communicates effectively with stakeholders in the professional field.					4
3	Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.				3
4	Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.					4

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	Behaves in accordance with organization/institution, business and social ethical values.						5
2	Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.					4
3	Has the ability to encourage innovations.				3
4	Thinks critically about the organization / institution.					4
5	Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.						5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	12	3	36
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	12	3	36
Assignment (Homework)	1	20	20
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	1	7	7
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	1	5	5
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	148