LOJİSTİK HİZMET PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu	Dersin Adı	Yarıyıl	Süresi(T+U)	Kredisi	AKTS Kredisi
ULT201	LOJİSTİK HİZMET PAZARLAMASI	3	3	3	6

DERS BİLGİLERİ
Dersin Öğretim Dili :	Türkçe
Dersin Düzeyi	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Dersin Türü	Zorunlu
Dersin Veriliş Şekli	-
Dersin Koordinatörü	Assist.Prof. KADİR MERSİN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi	Dr.Öğr.Üyesi ALİ KORHAN ÖZEN
Ders Ön Koşulu	Yok

AMAÇ VE İÇERİK
Amaç:	This course aims to introduce the supply chain and to explain logistics and service marketing by explaining the importance of logistics.
İçerik:	Contents of the course include the subjects such as the historical development and the scope of logistics, Definition and Development of Marketing and Marketing Concepts, Marketing Environment, Competition and Competitor Analysis, Strategic Planning and Role of Marketing, Strategic Management Elements, Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours, Market Segmentation, Target Market Selection and Sales Forecasting, Marketing Mix - Product, Marketing Mix - Price, Promotion/Marketing Communication, Marketing Mix - Distribution.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)
Define the developments and policies of modern logistics at the present day.
Define the basic characteristics of enterprises in logistics.
Define the concept of service logistics.
Compare the classical and contemporary theories such as Rational Choice Theory, Innovation Diffusion Theory and Technology Acceptance Model.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta	Ön Hazırlık	Konular	Yöntem
1	Reading	Definition and Development of Marketing and Marketing Concepts, Marketing Environment	Lecture & Question and Answer
2	Reading	Competition and Competitor Analysis	Lecture & Question and Answer
3	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
4	Reading	Strategic Planning and Role of Marketing, Strategic Management Elements	Lecture & Question and Answer
5	Reading	Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours	Lecture & Question and Answer
6	Reading	Market Segmentation, Target Market Selection and Sales Forecasting	Lecture & Question and Answer
7	Reading	Marketing Mix - Product	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading	Marketing Mix - Price, Promotion/Marketing Communication	Lecture & Question and Answer
10	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
11	Reading	Marketing Mix – Distribution Channels and Physical Distribution	Lecture & Question and Answer
12	Reading	Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management	Lecture & Question and Answer
13	Reading	Service Quality and Pricing in Service Marketing	Lecture & Question and Answer
14	Reading	Service Marketing – Distribution and Promotion	Lecture & Question and Answer
15	Reading	International Marketing	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

KAYNAKLAR
Gulsen Serap Cekerol, (2013), Lojistik Yonetimi, T.C. ANATOLIAN UNIVERSITY PUBLICATION NO: 2823, Eskisehir
Kasim Karahan,( 2006) Hizmet Pazarlamasi, Istanbul : Beta Publication,
Icoz, O. (2005), Hizmet Pazarlamasi, Ankara : Turhan Bookstore,
Ozturk,S.A. (2013), Hizmet Pazarlamasi, Bursa : Ekin Publication
Grant B.D., (2012), Logistics Management, Pearson International Content

ÖLÇME VE DEĞERLENDİRME
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi	Etkinlik Sayısı	Katkı Yüzdesi	Açıklama

(0) Etkisiz	(1) En Düşük	(2) Düşük	(3) Orta	(4) İyi	(5) Çok İyi
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To explain the basic concepts and theories associated with the field of Logistics Management.			2

KNOWLEDGE
Factual
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To relate concepts and cases in the field of Logistics Management with other fields in Social Sciences						5
2	To make scientific and interdisciplinary research about the cases in the field.						5

SKILLS
Cognitive
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To draw conceptual and theoretical connections between past and present trade and logistics – transportation procedures and to make forecasts for the future		1

SKILLS
Practical
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To make literature review for analyzing cases in the field of Logistics Management and to use this information for personal studies				3
2	To use the latest technology for making descriptive and exploratory research and to use this information for personal studies.				3

OCCUPATIONAL
Autonomy & Responsibility
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To conduct a field-specific study individually and to complete it with discipline and responsibility.					4
2	To assume duties and responsibilities in a team work as leader or team member and to fulfil them flawlessly.						5

OCCUPATIONAL
Learning to Learn
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To analyze data and findings in the field of Logistics Management with respect to cause-effect relations and critical perspective.					4
2	To identify gaps in the theory and practice of Logistics Management and to offer solutions for each.					4
3	To develop ideas as to how to use the information related to the field of Logistics Management in professional life.					4

OCCUPATIONAL
Communication & Social
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To convey information related with the field of Logistics Management by using effective presentation and communication techniques.					4
2	To use field-specific information for creation of various projects, activities and social responsibility programmes in the field of Logistics Management				3
3	To conduct literature review, follow the recent developments and produce written and oral works in a foreign language					4

OCCUPATIONAL
Occupational and/or Vocational
	Program Yeterlilikleri/Çıktıları	Katkı Düzeyi
		0	1	2	3	4	5
1	To respect social, cultural, scientific and ethical norms and values in the processing and dissemination of data.						5
2	To follow latest developments in the field and direct personal studies accordingly within the framework of the lifelong learning principle.						5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ
Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri	Etkinlik(hafta sayısı)	Süresi(saat sayısı)	Toplam İş Yükü
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	4	52
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	7	4	28
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	7	4	28
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	43	0	152