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İSTANBUL GELİŞİM ÜNİVERSİTESİ BİLGİ SİSTEMİ

LOJİSTİK HİZMET PAZARLAMASI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
ULT201 LOJİSTİK HİZMET PAZARLAMASI 3 3 3 6

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI
Hafta Ön Hazırlık Konular Yöntem
1 Reading Definition and Development of Marketing and Marketing Concepts, Marketing Environment Lecture & Question and Answer
2 Reading Competition and Competitor Analysis Lecture & Question and Answer
3 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
4 Reading Strategic Planning and Role of Marketing, Strategic Management Elements Lecture & Question and Answer
5 Reading Marketing Research and Information Systems and Market Types - Consumer Markets and Consumer Behaviours Lecture & Question and Answer
6 Reading Market Segmentation, Target Market Selection and Sales Forecasting Lecture & Question and Answer
7 Reading Marketing Mix - Product Lecture & Question and Answer
8 - MID-TERM EXAM -
9 Reading Marketing Mix - Price, Promotion/Marketing Communication Lecture & Question and Answer
10 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
11 Reading Marketing Mix – Distribution Channels and Physical Distribution Lecture & Question and Answer
12 Reading Service Marketing Decisions, Positioning, Service Marketing, Life Cycle of Service, Customer Relationship Management Lecture & Question and Answer
13 Reading Service Quality and Pricing in Service Marketing Lecture & Question and Answer
14 Reading Service Marketing – Distribution and Promotion Lecture & Question and Answer
15 Reading International Marketing Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -