Kodu | Dersin Adı | Yarıyıl | Süresi(T+U) | Kredisi | AKTS Kredisi |
---|---|---|---|---|---|
HTP251 | HALKLA İLİŞKİLER YAZARLIĞI | 3 | 2 | 1 | 5 |
DERS BİLGİLERİ |
|
---|---|
Dersin Öğretim Dili : | Türkçe |
Dersin Düzeyi | ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle |
Dersin Türü | Zorunlu |
Dersin Veriliş Şekli | - |
Dersin Koordinatörü | Lecturer ATİLLA AKALIN |
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi | Öğr.Gör. ZEYNEP ÖZCAN |
Ders Ön Koşulu | Yok |
AMAÇ VE İÇERİK |
|
---|---|
Amaç: | The aim is to develop the necessary competencies in students for writing printed and digital texts within the job descriptions of the public relations profession. |
İçerik: | This course covers topics on how to write various texts such as press releases, press articles, press invitation letters, special news, internal communication texts in public relations writing on printed and digital platforms. |
DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.) |
---|
Lists the types of texts that need to be prepared within the scope of public relations writing. |
Knows how public relations texts should be written. |
Defines public relations texts used in printed and digital media. |
Prepares different public relations texts in accordance with their rules. |
Compares the differences between public relations texts. |
HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI |
|||
---|---|---|---|
Hafta | Ön Hazırlık | Konular | Yöntem |
1 | Scanning Resources | General Overview of Public Relations Writing | Lecture, Practice, Question-Answer |
2 | Scanning Resources | Correct Use of Turkish | Lecture, Practice, Question-Answer |
3 | Scanning Resources | Press Release I | Lecture, Practice, Question-Answer |
4 | Scanning Resources | Press Release II | Lecture, Practice, Question-Answer |
5 | Scanning Resources | Press Article | Lecture, Practice, Question-Answer |
6 | Scanning Resources | Press Conference and Press Invitation Letter | Lecture, Practice, Question-Answer |
7 | Scanning Resources | Press Tour and Press Dossier | Lecture, Practice, Question-Answer |
8 | - | MID-TERM EXAM | - |
9 | Scanning Resources | Special News | Lecture, Practice, Question-Answer |
10 | Scanning Resources | Internal Communication Texts | Lecture, Practice, Question-Answer |
11 | Scanning Resources | Letters | Lecture, Practice, Question-Answer |
12 | Scanning Resources | Speech Text Writing | Lecture, Practice, Question-Answer |
13 | Scanning Resources | Copy Writing in Digital Media I | Lecture, Practice, Question-Answer |
14 | Scanning Resources | Copy Writing in Digital Media II | Lecture, Practice, Question-Answer |
15 | Scanning Resources | Copy Writing for Crisis Situations | Lecture, Practice, Question-Answer |
16 | - | FINAL EXAM | - |
17 | - | FINAL EXAM | - |
KAYNAKLAR |
---|
Serdaroğlu, N. S. (2022). Örneklerle Halkla İlişkilerde Metin Yazarlığı, İstanbul: DER Yayınları. |
Okay, A. ve Okay, A. (2007). Halkla İlişkiler ve Medya, İstanbul: MediaCat Yayınları. |
Peltekoğlu, F. B. (2016). Halkla İlişkiler Nedir?, İstanbul: Beta Yayınları. |
ÖLÇME VE DEĞERLENDİRME |
|||
---|---|---|---|
Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi | Etkinlik Sayısı | Katkı Yüzdesi | Açıklama |
(0) Etkisiz | (1) En Düşük | (2) Düşük | (3) Orta | (4) İyi | (5) Çok İyi |
---|---|---|---|---|---|
0 | 1 | 2 | 3 | 4 | 5 |
KNOWLEDGE | |||||||
---|---|---|---|---|---|---|---|
Theoretical | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.
|
5 |
KNOWLEDGE | |||||||
---|---|---|---|---|---|---|---|
Factual | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.
|
5 |
SKILLS | |||||||
---|---|---|---|---|---|---|---|
Cognitive | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.
|
3 | |||||
2 |
A specific conceptual model using the methods of modern public relations knows.
|
4 |
SKILLS | |||||||
---|---|---|---|---|---|---|---|
Practical | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.
|
4 | |||||
2 |
PR issues involved in the field selects the appropriate research methods and techniques, apply.
|
3 | |||||
3 |
PR modern techniques and tools necessary for the application selects and uses effective.
|
5 |
OCCUPATIONAL | |||||||
---|---|---|---|---|---|---|---|
Autonomy & Responsibility | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.
|
4 | |||||
2 |
May carry out work effectively as an individual.
|
5 | |||||
3 |
Ability to work effectively within a team and take responsibility shows.
|
4 |
OCCUPATIONAL | |||||||
---|---|---|---|---|---|---|---|
Learning to Learn | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.
|
5 | |||||
2 |
Project management, workplace practices, employee health, environmental and safety issues is conscious.
|
2 | |||||
3 |
Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.
|
5 |
OCCUPATIONAL | |||||||
---|---|---|---|---|---|---|---|
Communication & Social | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Oral or written, express a problem and can communicate effectively and have at least one foreign language.
|
5 |
OCCUPATIONAL | |||||||
---|---|---|---|---|---|---|---|
Occupational and/or Vocational | |||||||
Program Yeterlilikleri/Çıktıları | Katkı Düzeyi | ||||||
0 | 1 | 2 | 3 | 4 | 5 | ||
1 |
Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.
|
4 | |||||
2 |
With professional and ethical responsibility of spreading awareness in the society has this responsibility.
|
5 |
DERSİN İŞ YÜKÜ VE AKTS KREDİSİ |
|||
---|---|---|---|
Öğrenme-Öğretme Etkinlikleri İş Yükü | |||
Öğrenme-Öğretme Etkinlikleri | Etkinlik(hafta sayısı) | Süresi(saat sayısı) | Toplam İş Yükü |
Lecture & In-Class Activities | 14 | 2 | 28 |
Preliminary & Further Study | 14 | 3 | 42 |
Land Surveying | 0 | 0 | 0 |
Group Work | 0 | 0 | 0 |
Laboratory | 0 | 0 | 0 |
Reading | 14 | 1 | 14 |
Assignment (Homework) | 14 | 3 | 42 |
Project Work | 0 | 0 | 0 |
Seminar | 0 | 0 | 0 |
Internship | 0 | 0 | 0 |
Technical Visit | 0 | 0 | 0 |
Web Based Learning | 0 | 0 | 0 |
Implementation/Application/Practice | 0 | 0 | 0 |
Practice at a workplace | 0 | 0 | 0 |
Occupational Activity | 0 | 0 | 0 |
Social Activity | 0 | 0 | 0 |
Thesis Work | 0 | 0 | 0 |
Field Study | 0 | 0 | 0 |
Report Writing | 0 | 0 | 0 |
Final Exam | 1 | 1 | 1 |
Preparation for the Final Exam | 0 | 0 | 0 |
Mid-Term Exam | 0 | 0 | 0 |
Preparation for the Mid-Term Exam | 0 | 0 | 0 |
Short Exam | 0 | 0 | 0 |
Preparation for the Short Exam | 0 | 0 | 0 |
TOTAL | 57 | 0 | 127 |
Genel Toplam | 127 | ||
Toplam İş Yükü / 25.5 | 5 | ||
Dersin AKTS(ECTS) Kredisi | 5,0 |