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HALKLA İLİŞKİLER YAZARLIĞI DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
HTP251 HALKLA İLİŞKİLER YAZARLIĞI 3 2 1 5

DERS BİLGİLERİ

Dersin Öğretim Dili : Türkçe
Dersin Düzeyi ASSOCIATE DEGREE, TYY: + 5.Level, EQF-LLL: 5.Level, QF-EHEA: Short Cycle
Dersin Türü Zorunlu
Dersin Veriliş Şekli -
Dersin Koordinatörü Lecturer ATİLLA AKALIN
Dersi Veren Öğretim Üyesi/Öğretim Görevlisi Öğr.Gör. ZEYNEP ÖZCAN
Ders Ön Koşulu Yok

AMAÇ VE İÇERİK

Amaç: The aim is to develop the necessary competencies in students for writing printed and digital texts within the job descriptions of the public relations profession.
İçerik: This course covers topics on how to write various texts such as press releases, press articles, press invitation letters, special news, internal communication texts in public relations writing on printed and digital platforms.

DERSİN ÖĞRENME ÇIKTILARI (Öğrenciler, bu dersi başarı ile tamamladıklarında aşağıda belirtilen bilgi, beceri ve/veya yetkinlikleri gösterirler.)

Lists the types of texts that need to be prepared within the scope of public relations writing.
Knows how public relations texts should be written.
Defines public relations texts used in printed and digital media.
Prepares different public relations texts in accordance with their rules.
Compares the differences between public relations texts.

HAFTALIK DERS KONULARI VE ÖNGÖRÜLEN HAZIRLIK ÇALIŞMALARI

Hafta Ön Hazırlık Konular Yöntem
1 Scanning Resources General Overview of Public Relations Writing Lecture, Practice, Question-Answer
2 Scanning Resources Correct Use of Turkish Lecture, Practice, Question-Answer
3 Scanning Resources Press Release I Lecture, Practice, Question-Answer
4 Scanning Resources Press Release II Lecture, Practice, Question-Answer
5 Scanning Resources Press Article Lecture, Practice, Question-Answer
6 Scanning Resources Press Conference and Press Invitation Letter Lecture, Practice, Question-Answer
7 Scanning Resources Press Tour and Press Dossier Lecture, Practice, Question-Answer
8 - MID-TERM EXAM -
9 Scanning Resources Special News Lecture, Practice, Question-Answer
10 Scanning Resources Internal Communication Texts Lecture, Practice, Question-Answer
11 Scanning Resources Letters Lecture, Practice, Question-Answer
12 Scanning Resources Speech Text Writing Lecture, Practice, Question-Answer
13 Scanning Resources Copy Writing in Digital Media I Lecture, Practice, Question-Answer
14 Scanning Resources Copy Writing in Digital Media II Lecture, Practice, Question-Answer
15 Scanning Resources Copy Writing for Crisis Situations Lecture, Practice, Question-Answer
16 - FINAL EXAM -
17 - FINAL EXAM -

KAYNAKLAR

Serdaroğlu, N. S. (2022). Örneklerle Halkla İlişkilerde Metin Yazarlığı, İstanbul: DER Yayınları.
Okay, A. ve Okay, A. (2007). Halkla İlişkiler ve Medya, İstanbul: MediaCat Yayınları.
Peltekoğlu, F. B. (2016). Halkla İlişkiler Nedir?, İstanbul: Beta Yayınları.

ÖLÇME VE DEĞERLENDİRME

Yarıyıl İçi Yapılan Çalışmaların Ölçme ve Değerlendirmesi Etkinlik Sayısı Katkı Yüzdesi Açıklama
(0) Etkisiz (1) En Düşük (2) Düşük (3) Orta (4) İyi (5) Çok İyi
0 1 2 3 4 5

DERSİN PROGRAM ÖĞRENME ÇIKTILARINA KATKISI

KNOWLEDGE
Theoretical
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Communication Science explains the basic concepts of public relations and associate them with the theoretical foundation of Communication Sciences.
5
KNOWLEDGE
Factual
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Sosyloj and statistical issues related to their branches as they have in the theoretical and practical information solutions for public relations use.
5
SKILLS
Cognitive
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Analyzes the social requirements and in accordance with the requirements of applications under realistic models of communication design.
3
2
A specific conceptual model using the methods of modern public relations knows.
4
SKILLS
Practical
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Existing applications in the field of Public Relations analyze, evaluate and develop applications for their development.
4
2
PR issues involved in the field selects the appropriate research methods and techniques, apply.
3
3
PR modern techniques and tools necessary for the application selects and uses effective.
5
OCCUPATIONAL
Autonomy & Responsibility
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Research design and methods, surveys, collecting data, analyzing the results, evaluation of consciousness and responsibility to have.
4
2
May carry out work effectively as an individual.
5
3
Ability to work effectively within a team and take responsibility shows.
4
OCCUPATIONAL
Learning to Learn
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Conscious of the necessity of lifelong learning, science and technology developments can be followed through the mass media and can renew themselves.
5
2
Project management, workplace practices, employee health, environmental and safety issues is conscious.
2
3
Social Responsibility solutions and applications are aware of the universal and social effects and is aware of the importance of this issue.
5
OCCUPATIONAL
Communication & Social
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Oral or written, express a problem and can communicate effectively and have at least one foreign language.
5
OCCUPATIONAL
Occupational and/or Vocational
Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Contact management, supervision, development and safety / reliability knowledgeable about and be able to apply this information in the study.
4
2
With professional and ethical responsibility of spreading awareness in the society has this responsibility.
5

DERSİN İŞ YÜKÜ VE AKTS KREDİSİ

Öğrenme-Öğretme Etkinlikleri İş Yükü
Öğrenme-Öğretme Etkinlikleri Etkinlik(hafta sayısı) Süresi(saat sayısı) Toplam İş Yükü
Lecture & In-Class Activities 14 2 28
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 14 1 14
Assignment (Homework) 14 3 42
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 0 0 0
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 0 0 0
Mid-Term Exam 0 0 0
Preparation for the Mid-Term Exam 0 0 0
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 57 0 127
Genel Toplam 127
Toplam İş Yükü / 25.5 5
Dersin AKTS(ECTS) Kredisi 5,0