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PAZARLAMA İLETİŞİMİ DERS TANITIM VE UYGULAMA BİLGİLERİ

Kodu Dersin Adı Yarıyıl Süresi(T+U) Kredisi AKTS Kredisi
RTI203 PAZARLAMA İLETİŞİMİ 3 3 3 6
(0) Etkisiz (1) En Düşük (2) Düşük (3) Orta (4) İyi (5) Çok İyi
0 1 2 3 4 5

DERSİN PROGRAM ÖĞRENME ÇIKTILARINA KATKISI

KNOWLEDGE

Theoretical

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Has advanced knowledge in the field.
3

KNOWLEDGE

Factual

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Uses the basic information in the field of Advertising in interdisciplinary studies.
3

SKILLS

Cognitive

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Has the ability to transfer the knowledge of the field to employees and teammates.
3
2
Has the ability interpret and analyze data, define problems and propose solutions using acquired information relating to the area by using the information in decisions, practices and behaviors.
4

SKILLS

Practical

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Creates communication programs within the advertising campaign.
4

OCCUPATIONAL

Autonomy & Responsibility

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Conducts research and studies on subjects related to the field.
4
2
Takes responsibility in accordance with the project objectives as a project manager or participant.
5
3
Sets the purpose and target for the organization / institution.
5

OCCUPATIONAL

Learning to Learn

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Evaluates critically the acquired knowledge and skills.
5
2
Shows that he/she understands the continuity of the learning need.
4

OCCUPATIONAL

Communication & Social

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Conveys his / her thoughts and suggestions at the level of knowledge and skills related to the field to those concerned in written and verbal form.
4
2
Communicates effectively with stakeholders in the professional field.
4
3
Uses information and communication technologies together with computer software at minimum advanced level of European Computer Driving License required by the field.
3
4
Follows the information in the field and communicates with colleagues by using a foreign language at least at the European Language Portfolio B1 General Level.
3

OCCUPATIONAL

Occupational and/or Vocational

Program Yeterlilikleri/Çıktıları Katkı Düzeyi
0 1 2 3 4 5
1
Behaves in accordance with organization/institution, business and social ethical values.
3
2
Analyzes the relations of the organization/institution with its stakeholders and executes them effectively.
4
3
Has the ability to encourage innovations.
4
4
Thinks critically about the organization / institution.
4
5
Has sufficient awareness of the universality of social rights, social justice, quality and cultural values, environmental protection, occupational health and safety.
5