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PUBLIC RELATIONS PRACTICES AND CASE STUDIES PROGRAMME COURSE DESCRIPTION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 4 4 3 6

GENERAL INFORMATION

Language of Instruction : Turkish
Level of the Course Unit : BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course : Compulsory
Mode of Delivery of the Course Unit Face to face
Coordinator of the Course Unit Assoc.Prof.Dr. ŞÜKRAN GÜZİN ILICAK AYDINALP
Instructor(s) of the Course Unit

OBJECTIVES AND CONTENTS

Objectives of the Course Unit: This course aims to enable students to analyze public relations and their campaigns with the help of current or past events.
Contents of the Course Unit: Contents of the course include the analysis of practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, discussion of rights and wrongs in past public relations practices, explanation of the importance of strategic planning, sampling of use of areas where public relations interact in campaigns.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

List completely all the steps of public relations practices
Tell the relationship between public relations campaigns and media through case studies
List the steps in public relations practices
Summarize the effectiveness of practices by reviewing important sample practices in the history of public relations
Explain the importance of the target audience in public relations campaigns through a case study
Explain the importance of strategic planning through case studies
List at least 3 of the features that public relations campaigns should have
Analyze the failings in public relations campaigns through case studies

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Introducing Case Study Method Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Public Relations Practice Period (Research, Planning, Application, Evaluation) Lecture & Question and Answer
3 Literature Review Case Study What Are Public Relations Crisis Management And Practices (Chicken Crisis In 2005 As An Example) Lecture & Question and Answer & Case Study
4 Literature Review Case Study Market-Oriented Public Relations Practices (Sport Omo Children Festival As An Example) Lecture & Question and Answer & Case Study
5 Literature Review Case Study Inhouse Public Relations Practices (Corporate Communication Department In THY-Turkish Airlines) Lecture & Question and Answer & Case Study
6 Literature Review Case Study Public Relations Activity Management And Practices (Anadolu University Graduation Ceremony As An Example) Lecture & Question and Answer & Case Study
7 Literature Review Case Study Social Responsibility Practices In Public Relations. (Milliyet "Baba Beni Okula Gonder" As an Example) Lecture & Question and Answer & Case Study
8 - MID-TERM EXAM -
9 Literature Review Case Study What Are Public Relations Sponsorship Practices Lecture & Question and Answer & Case Study
10 Literature Review Case Study Relation Between Public Relations And Media (Is Bank As An Example) Lecture & Question and Answer & Case Study
11 Literature Review Case Study Public Relations And Image Management (CCW As An Example) Lecture & Question and Answer & Case Study
12 Literature Review Case Study Fears And Festivals In Public Relations (TUYAP Fair Convention And Congress Center) Lecture & Question and Answer & Case Study
13 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Social Responsibility Campaign Practice
14 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Image Campaign Practice
15 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Sponsorship Campaign Practice
16 - FINAL EXAM -
17 - FINAL EXAM -

SOURCE MATERIALS & RECOMMENDED READING

Yilmaz R.A. (2010). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Açıkogretim Universitesi Publications
Pakson, A. C. (1999). Turkiye’de Halkla Iliskiler Uygulamalari. ROTA Publications
Aydede, C. (2005). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Anadolu Universitesi Publications
Seitel, F. P. (2016). Halkla Iliskiler Uygulamasi. Ankara: Nobel Akademik Publications
Center, A. H., Jackson, P., Smith, S., Stansberry, F. R. (2008). Public relations practices: Managerial case studies and problems. Pearson Prentice Hall.

ASSESSMENT

Assessment & Grading of In-Term Activities Number of Activities Degree of Contribution (%) Description
Level of Contribution
0 1 2 3 4 5

CONTRIBUTION OF THE COURSE UNIT TO THE PROGRAMME LEARNING OUTCOMES

KNOWLEDGE

Theoretical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Describe basic communication theories with the knowledge gained in public relations and publicity.
4
2
List the main features of communication in items.
4
3
Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.
3

KNOWLEDGE

Factual

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.
3
2
Evaluate the knowledge related to social and natural sciences and produce projects in professional life.
0
3
Tell the basic concepts of public relations and advertising in detail.
4

SKILLS

Cognitive

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Analyze and evaluate social events at national and international level in the light of current debates.
1
2
Use the leadership, communication and presentation skills in occupational events.
3

SKILLS

Practical

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Follow the innovations in the field of communication and important written and oral communication tools related to the field.
5
2
Write press releases for the purpose of introducing the institution he/she works at or owns.
2
3
Create communication programs within the public relations and advertising campaign.
1

OCCUPATIONAL

Autonomy & Responsibility

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.
3

OCCUPATIONAL

Learning to Learn

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Evaluate the planning processes of past communication programs, public relations and advertising practices.
1

OCCUPATIONAL

Communication & Social

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Use communication techniques in the right place, environment and time.
2

OCCUPATIONAL

Occupational and/or Vocational

Programme Learning Outcomes Level of Contribution
0 1 2 3 4 5
1
Plan communication programs in the awareness of ethical values in the professional work.
1

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT

Workload for Learning & Teaching Activities

Type of the Learning Activites Learning Activities (# of week) Duration (hours, h) Workload (h)
Lecture & In-Class Activities 14 3 42
Preliminary & Further Study 14 3 42
Land Surveying 0 0 0
Group Work 0 0 0
Laboratory 0 0 0
Reading 11 2 22
Assignment (Homework) 0 0 0
Project Work 0 0 0
Seminar 0 0 0
Internship 0 0 0
Technical Visit 0 0 0
Web Based Learning 0 0 0
Implementation/Application/Practice 3 10 30
Practice at a workplace 0 0 0
Occupational Activity 0 0 0
Social Activity 0 0 0
Thesis Work 0 0 0
Field Study 0 0 0
Report Writing 0 0 0
Final Exam 1 1 1
Preparation for the Final Exam 1 9 9
Mid-Term Exam 1 1 1
Preparation for the Mid-Term Exam 1 6 6
Short Exam 0 0 0
Preparation for the Short Exam 0 0 0
TOTAL 46 0 153
Total Workload of the Course Unit 153
Workload (h) / 25.5 6
ECTS Credits allocated for the Course Unit 6,0