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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PUBLIC RELATIONS PRACTICES AND CASE STUDIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 4 4 3 6

SOURCE MATERIALS & RECOMMENDED READING
Yilmaz R.A. (2010). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Açıkogretim Universitesi Publications
Pakson, A. C. (1999). Turkiye’de Halkla Iliskiler Uygulamalari. ROTA Publications
Aydede, C. (2005). Halkla Iliskiler Uygulamalari ve Ornek Olaylar. Eskisehir: Anadolu Universitesi Publications
Seitel, F. P. (2016). Halkla Iliskiler Uygulamasi. Ankara: Nobel Akademik Publications
Center, A. H., Jackson, P., Smith, S., Stansberry, F. R. (2008). Public relations practices: Managerial case studies and problems. Pearson Prentice Hall.