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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PUBLIC RELATIONS PRACTICES AND CASE STUDIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 4 4 3 6

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Introducing Case Study Method Concept Lecture & Question and Answer
2 Reading the related subject in the coursebook Public Relations Practice Period (Research, Planning, Application, Evaluation) Lecture & Question and Answer
3 Literature Review Case Study What Are Public Relations Crisis Management And Practices (Chicken Crisis In 2005 As An Example) Lecture & Question and Answer & Case Study
4 Literature Review Case Study Market-Oriented Public Relations Practices (Sport Omo Children Festival As An Example) Lecture & Question and Answer & Case Study
5 Literature Review Case Study Inhouse Public Relations Practices (Corporate Communication Department In THY-Turkish Airlines) Lecture & Question and Answer & Case Study
6 Literature Review Case Study Public Relations Activity Management And Practices (Anadolu University Graduation Ceremony As An Example) Lecture & Question and Answer & Case Study
7 Literature Review Case Study Social Responsibility Practices In Public Relations. (Milliyet "Baba Beni Okula Gonder" As an Example) Lecture & Question and Answer & Case Study
8 - MID-TERM EXAM -
9 Literature Review Case Study What Are Public Relations Sponsorship Practices Lecture & Question and Answer & Case Study
10 Literature Review Case Study Relation Between Public Relations And Media (Is Bank As An Example) Lecture & Question and Answer & Case Study
11 Literature Review Case Study Public Relations And Image Management (CCW As An Example) Lecture & Question and Answer & Case Study
12 Literature Review Case Study Fears And Festivals In Public Relations (TUYAP Fair Convention And Congress Center) Lecture & Question and Answer & Case Study
13 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Social Responsibility Campaign Practice
14 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Image Campaign Practice
15 Case Study Analysis Regarding The Evaluation Of Campaign Creating Steps Over Examples In Sponsorship Campaign Practice
16 - FINAL EXAM -
17 - FINAL EXAM -