Code | Name of the Course Unit | Semester | In-Class Hours (T+P) | Credit | ECTS Credit |
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HIT208 | PUBLIC RELATIONS PRACTICES AND CASE STUDIES | 4 | 4 | 3 | 6 |
Objectives and Contents |
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Objectives: | This course aims to enable students to analyze public relations and their campaigns with the help of current or past events. |
Content: | Contents of the course include the analysis of practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, discussion of rights and wrongs in past public relations practices, explanation of the importance of strategic planning, sampling of use of areas where public relations interact in campaigns. |