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PUBLIC RELATIONS PRACTICES AND CASE STUDIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 4 4 3 6

Objectives and Contents

Objectives: This course aims to enable students to analyze public relations and their campaigns with the help of current or past events.
Content: Contents of the course include the analysis of practices of private companies, unions, municipalities, non-governmental organizations, hospitals, media and public institutions, discussion of rights and wrongs in past public relations practices, explanation of the importance of strategic planning, sampling of use of areas where public relations interact in campaigns.