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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

PUBLIC RELATIONS PRACTICES AND CASE STUDIES COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT208 PUBLIC RELATIONS PRACTICES AND CASE STUDIES 4 4 3 6

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
List completely all the steps of public relations practices
Tell the relationship between public relations campaigns and media through case studies
List the steps in public relations practices
Summarize the effectiveness of practices by reviewing important sample practices in the history of public relations
Explain the importance of the target audience in public relations campaigns through a case study
Explain the importance of strategic planning through case studies
List at least 3 of the features that public relations campaigns should have
Analyze the failings in public relations campaigns through case studies