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INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT306	INTERNATIONAL MARKETİNG	6	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Creating the first impression in the student, preparing the presentation about the course content and methods	Introduction to International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
2	Literature research and course preparation	Environmental Analysis in International Marketing-1	LECTURE, PRESENTATION, SAMPLEMENT
3	Literature research and course preparation	Environmental Analysis in International Marketing-2	LECTURE, PRESENTATION, SAMPLEMENT
4	Literature research and course preparation	International Marketing Research	LECTURE, PRESENTATION, SAMPLEMENT
5	Literature research and course preparation	Market Segmentation, Target Market Selection and Positioning in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
6	Literature research and course preparation	International Market Entry Strategies-1	LECTURE, PRESENTATION, SAMPLEMENT
7	Literature research and course preparation	International Market Entry Strategies-2	LECTURE, PRESENTATION, SAMPLEMENT
8	-	MID-TERM EXAM	-
9	Literature research and course preparation	Product and Service Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
10	Literature research and course preparation	Brand Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
11	Literature research and course preparation	Standardization, Adaptation and New Product in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
12	Literature research and course preparation	Pricing Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
13	Literature research and course preparation	Distribution (Place) Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
14	Literature research and course preparation	Promotion Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
15	Literature research and course preparation	International Business Examples	LECTURE, PRESENTATION, SAMPLEMENT
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-