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INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT306 INTERNATIONAL MARKETİNG 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY

Week Preparatory Topics(Subjects) Method
1 Creating the first impression in the student, preparing the presentation about the course content and methods Introduction to Global Marketing LECTURE, PRESENTATION, SAMPLEMENT
2 Literature research and course preparation Global Economic Environment LECTURE, PRESENTATION, SAMPLEMENT
3 Literature research and course preparation Global Trade Environment LECTURE, PRESENTATION, SAMPLEMENT
4 Literature research and course preparation Social and Cultural Environments LECTURE, PRESENTATION, SAMPLEMENT
5 Literature research and course preparation Political, Legal and Regulatory Environments LECTURE, PRESENTATION, SAMPLEMENT
6 Literature research and course preparation Global Information System and Market Research LECTURE, PRESENTATION, SAMPLEMENT
7 Literature research and course preparation Segmentation, Targeting and Positioning LECTURE, PRESENTATION, SAMPLEMENT
8 - MID-TERM EXAM -
9 Literature research and course preparation Import-Export and Resource Use LECTURE, PRESENTATION, SAMPLEMENT
10 Literature research and course preparation Strategies to Enter Global Markets, Licensing, Investment and Strategic Alliances LECTURE, PRESENTATION, SAMPLEMENT
11 Literature research and course preparation Brand and Product Decisions in Global Marketing LECTURE, PRESENTATION, SAMPLEMENT
12 Literature research and course preparation Global Marketing Channels and Physical Distribution LECTURE, PRESENTATION, SAMPLEMENT
13 Literature research and course preparation Global Marketing Communication Decision I; Advertisement and public relations LECTURE, PRESENTATION, SAMPLEMENT
14 Literature research and course preparation Global Marketing Communication Decision II; Sales Promotion, Personal Sale, Special Forms of Marketing Communication LECTURE, PRESENTATION, SAMPLEMENT
15 Literature research and course preparation Leadership, Organization and Corporate Social Responsibility LECTURE, PRESENTATION, SAMPLEMENT
16 - FINAL EXAM -
17 - FINAL EXAM -