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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT306 INTERNATIONAL MARKETİNG 6 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Creating the first impression in the student, preparing the presentation about the course content and methods Introduction to International Marketing LECTURE, PRESENTATION, SAMPLEMENT
2 Literature research and course preparation Environmental Analysis in International Marketing-1 LECTURE, PRESENTATION, SAMPLEMENT
3 Literature research and course preparation Environmental Analysis in International Marketing-2 LECTURE, PRESENTATION, SAMPLEMENT
4 Literature research and course preparation International Marketing Research LECTURE, PRESENTATION, SAMPLEMENT
5 Literature research and course preparation Market Segmentation, Target Market Selection and Positioning in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
6 Literature research and course preparation International Market Entry Strategies-1 LECTURE, PRESENTATION, SAMPLEMENT
7 Literature research and course preparation International Market Entry Strategies-2 LECTURE, PRESENTATION, SAMPLEMENT
8 - MID-TERM EXAM -
9 Literature research and course preparation Product and Service Decisions in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
10 Literature research and course preparation Brand Decisions in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
11 Literature research and course preparation Standardization, Adaptation and New Product in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
12 Literature research and course preparation Pricing Decisions in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
13 Literature research and course preparation Distribution (Place) Decisions in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
14 Literature research and course preparation Promotion Decisions in International Marketing LECTURE, PRESENTATION, SAMPLEMENT
15 Literature research and course preparation International Business Examples LECTURE, PRESENTATION, SAMPLEMENT
16 - FINAL EXAM -
17 - FINAL EXAM -