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INTERNATIONAL MARKETİNG COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
UIT306 INTERNATIONAL MARKETİNG 6 3 3 7

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)

Explain the factors affecting the development of international trade (Bloom 2).
Prepare instructions for conducting foreign business operations. (Bloom 3)
Define the fundamentals of paradigms which are dominant in the formation of dominant theory in international marketing (Bloom 1).
Explain the problems related to the internationalization of companies (Bloom 2).
Define cultural differences and factors affecting doing business in a global market (Bloom 1).
Analyze the effects of globalized business world on company and market levels (Bloom 4).
Solve complex questions when planning marketing activities in foreign markets. (Bloom 3)
Design bargaining strategies for international business environments. (Bloom 3)
Identify the components needed to create a competitive international marketing strategy. (Bloom 1)