INTERNATIONAL MARKETİNG PROGRAMME COURSE DESCRIPTION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
UIT306	INTERNATIONAL MARKETİNG	6	3	3	7

GENERAL INFORMATION
Language of Instruction :	Turkish
Level of the Course Unit :	BACHELOR'S DEGREE, TYY: + 6.Level, EQF-LLL: 6.Level, QF-EHEA: First Cycle
Type of the Course :	Compulsory
Mode of Delivery of the Course Unit	-
Coordinator of the Course Unit	Assoc.Prof. SARP BAĞCAN
Instructor(s) of the Course Unit
Course Prerequisite	No

OBJECTIVES AND CONTENTS
Objectives of the Course Unit:	The aim of this course is to provide students with knowledge and skills regarding the basic issues of international marketing and the international marketing mix.
Contents of the Course Unit:	Introduction to international marketing, environmental analysis in international marketing, international marketing research, market segmentation, target market selection and positioning in international marketing, international market entry strategies and international marketing mix.

KEY LEARNING OUTCOMES OF THE COURSE UNIT (On successful completion of this course unit, students/learners will or will be able to)
Analyze the environment in international marketing.
Implement international marketing research.
Compare strategies for entering international markets.
Explain segmentation, target market selection and positioning in international marketing.
Define the international marketing mix.

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Creating the first impression in the student, preparing the presentation about the course content and methods	Introduction to International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
2	Literature research and course preparation	Environmental Analysis in International Marketing-1	LECTURE, PRESENTATION, SAMPLEMENT
3	Literature research and course preparation	Environmental Analysis in International Marketing-2	LECTURE, PRESENTATION, SAMPLEMENT
4	Literature research and course preparation	International Marketing Research	LECTURE, PRESENTATION, SAMPLEMENT
5	Literature research and course preparation	Market Segmentation, Target Market Selection and Positioning in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
6	Literature research and course preparation	International Market Entry Strategies-1	LECTURE, PRESENTATION, SAMPLEMENT
7	Literature research and course preparation	International Market Entry Strategies-2	LECTURE, PRESENTATION, SAMPLEMENT
8	-	MID-TERM EXAM	-
9	Literature research and course preparation	Product and Service Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
10	Literature research and course preparation	Brand Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
11	Literature research and course preparation	Standardization, Adaptation and New Product in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
12	Literature research and course preparation	Pricing Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
13	Literature research and course preparation	Distribution (Place) Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
14	Literature research and course preparation	Promotion Decisions in International Marketing	LECTURE, PRESENTATION, SAMPLEMENT
15	Literature research and course preparation	International Business Examples	LECTURE, PRESENTATION, SAMPLEMENT
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-

SOURCE MATERIALS & RECOMMENDED READING
Kozlu, C. (2015). Uluslararası Pazarlama İlkeler ve Uygulamalar. (14. Baskı), İstanbul: Türkiye İş Bankası Kültür Yayınları.
Taşkın, E. (2012). Uluslararası Pazarlama. (1. Baskı), Türkmen Yayınevi.
Karafakioğlu, M.(2019). Uluslararası Pazarlama Yönetimi. 10. Baskı, Beta Yayınevi.
Joshi, R.M. (2014). International Marketing. Oxford: Oxford UniversityPress.

ASSESSMENT
Assessment & Grading of In-Term Activities	Number of Activities	Degree of Contribution (%)	Description

Level of Contribution
0	1	2	3	4	5

KNOWLEDGE
Theoretical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Describe basic communication theories with the knowledge gained in public relations and publicity.		1
2	List the main features of communication in items.			2
3	Interpret the basic characteristics of communication and create a creative solution to ensure reconciliation in an existing communication problem.			2

KNOWLEDGE
Factual
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use the basic information in the field of Public Relations and Publicity in interdisciplinary studies.			2
2	Evaluate the knowledge related to social and natural sciences and produce projects in professional life.		1
3	Tell the basic concepts of public relations and advertising in detail.			2

SKILLS
Cognitive
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Analyze and evaluate social events at national and international level in the light of current debates.			2
2	Use the leadership, communication and presentation skills in occupational events.				3

SKILLS
Practical
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Follow the innovations in the field of communication and important written and oral communication tools related to the field.			2
2	Write press releases for the purpose of introducing the institution he/she works at or owns.		1
3	Create communication programs within the public relations and advertising campaign.			2

OCCUPATIONAL
Autonomy & Responsibility
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use published domestic and foreign data sources related to public relations and advertising in the field of communication and communication area in his / her own works such as articles and projects.			2

OCCUPATIONAL
Learning to Learn
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Evaluate the planning processes of past communication programs, public relations and advertising practices.			2

OCCUPATIONAL
Communication & Social
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Use communication techniques in the right place, environment and time.				3

OCCUPATIONAL
Occupational and/or Vocational
	Programme Learning Outcomes	Level of Contribution
		0	1	2	3	4	5
1	Plan communication programs in the awareness of ethical values in the professional work.				3

WORKLOAD & ECTS CREDITS OF THE COURSE UNIT
Workload for Learning & Teaching Activities
Type of the Learning Activites	Learning Activities (# of week)	Duration (hours, h)	Workload (h)
Lecture & In-Class Activities	14	3	42
Preliminary & Further Study	13	3	39
Land Surveying	0	0	0
Group Work	0	0	0
Laboratory	0	0	0
Reading	0	0	0
Assignment (Homework)	0	0	0
Project Work	0	0	0
Seminar	0	0	0
Internship	0	0	0
Technical Visit	0	0	0
Web Based Learning	0	0	0
Implementation/Application/Practice	0	0	0
Practice at a workplace	0	0	0
Occupational Activity	0	0	0
Social Activity	0	0	0
Thesis Work	0	0	0
Field Study	0	0	0
Report Writing	0	0	0
Final Exam	1	1	1
Preparation for the Final Exam	6	10	60
Mid-Term Exam	1	1	1
Preparation for the Mid-Term Exam	4	9	36
Short Exam	0	0	0
Preparation for the Short Exam	0	0	0
TOTAL	39	0	179