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ISTANBUL GELİŞİM UNIVERSITY INFORMATION SYSTEM

INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT108 INTRODUCTION TO PUBLIC RELATIONS 1 3 3 7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week Preparatory Topics(Subjects) Method
1 Reading the related subject in the coursebook Definition, Importance and Features of Public Relations Lecture & Question and Answer
2 Reading the related subject in the coursebook Historical Development of Public Relations Lecture & Question and Answer
3 Reading the related subject in the coursebook Similar and Different Aspects of Public Relations from Other Disciplines: Public Relations and Advertising, Public Relations and Propaganda, Public Relations and Lobbying Lecture & Question and Answer
4 Reading the related subject in the coursebook Public Relations and Institutional Advertising, Public Relations and Publicity, Public Relations And Marketing Lecture & Question and Answer
5 Reading the related subject in the coursebook Understanding Human on the basis of Public Relations Lecture & Question and Answer
6 Reading the related subject in the coursebook Public Relations and Communication Lecture & Question and Answer
7 Reading the related subject in the coursebook Culture and Environment, Social Groups Lecture & Question and Answer
8 Reading the related subject in the coursebook Principles in Public Relations. Lecture & Question and Answer
9 Reading the related subject in the coursebook Public Relations and Business Lecture & Question and Answer
10 - MID-TERM EXAM -
11 Reading the related subject in the coursebook Organization Structure in Public Relations and Public Relations Agency Lecture & Question and Answer
12 Reading the related subject in the coursebook Steps to be taken in Public Relations Lecture & Question and Answer
13 Reading the related subject in the coursebook Relations with Media Lecture & Question and Answer
14 Reading the related subject in the coursebook Necessary Journalism Information Regarding Public Relations Lecture & Question and Answer
15 Reading the related subject in the coursebook Necessary Journalism Information Regarding Public Relations Lecture & Question and Answer
16 - FINAL EXAM -
17 - FINAL EXAM -