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INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code	Name of the Course Unit	Semester	In-Class Hours (T+P)	Credit	ECTS Credit
HIT108	INTRODUCTION TO PUBLIC RELATIONS	2	3	3	7

WEEKLY COURSE CONTENTS AND STUDY MATERIALS FOR PRELIMINARY & FURTHER STUDY
Week	Preparatory	Topics(Subjects)	Method
1	Reading the related subject in the coursebook	Definition, Importance and Features of Public Relations	Lecture & Question and Answer
2	Reading the related subject in the coursebook	Historical Development of Public Relations	Lecture & Question and Answer
3	Reading the related subject in the coursebook	Similar and Different Aspects of Public Relations from Other Disciplines: Public Relations and Advertising, Public Relations and Propaganda, Public Relations and Lobbying	Lecture & Question and Answer
4	Reading the related subject in the coursebook	Public Relations and Institutional Advertising, Public Relations and Publicity, Public Relations And Marketing	Lecture & Question and Answer
5	Reading the related subject in the coursebook	Understanding Human on the basis of Public Relations	Lecture & Question and Answer
6	Reading the related subject in the coursebook	Public Relations and Communication	Lecture & Question and Answer
7	Reading the related subject in the coursebook	Culture and Environment, Social Groups	Lecture & Question and Answer
8	-	MID-TERM EXAM	-
9	Reading the related subject in the coursebook	Principles in Public Relations.	Lecture & Question and Answer
10	Reading the related subject in the coursebook	Public Relations and Business	Lecture & Question and Answer
11	Reading the related subject in the coursebook	Organization Structure in Public Relations and Public Relations Agency	Lecture & Question and Answer
12	Reading the related subject in the coursebook	Steps to be taken in Public Relations	Lecture & Question and Answer
13	Reading the related subject in the coursebook	Relations with Media	Lecture & Question and Answer
14	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
15	Reading the related subject in the coursebook	Necessary Journalism Information Regarding Public Relations	Lecture & Question and Answer
16	-	FINAL EXAM	-
17	-	FINAL EXAM	-