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INTRODUCTION TO PUBLIC RELATIONS COURSE IDENTIFICATION AND APPLICATION INFORMATION

Code Name of the Course Unit Semester In-Class Hours (T+P) Credit ECTS Credit
HIT108 INTRODUCTION TO PUBLIC RELATIONS 2 3 3 7

SOURCE MATERIALS & RECOMMENDED READING

Asna, A. (2006). Kuramda ve Uygulamada Halkla İlişkiler, Istanbul: Pozitif Publications
Theaker, A. (2008). Halkla Iliskilerin El Kitabi, Istanbul: MediaCat Books
Bulbul, A. R. (2004). Halkla Iliskiler. Ankara: Nobel Press Distributions
Heath, R. L., ve Coombs, W. T. (2006). Today's public relations: An introduction. Sage.